Although SEO can attract a lot of highly converting traffic, many website owners fail to reach their desired results. That’s why there are a good number of people out there claiming SEO isn’t that effective. The truth is that SEO works but most people are doing it wrong.
Here are the top five common ways people fail at SEO:
1. Poor Keyword Research
The foremost thing the right SEO professional would do when starting a new project is to do a proper keyword research. The best keywords are ones that can supply an excellent monthly traffic volume while not being extremely competitive at the same time. Moreover, these keywords should have good commercial value as well.
If you go after broad, general keywords, you won’t score too many conversions. The reason for this is that people searching for these terms are usually in the early stage of the buying process, or they’re merely looking for information on that specific topic. Besides, ranking for common terms is extremely difficult.
You may need years to rank on the first page of Google with all the factors that you have to get right. That’s why to hasten the process; you’ll need to use the help of a couple of tools such as the SEOcrawler.io which can boost your rankings, visibility, and conversions at a much shorter time.
If you pick long tail keywords that don’t have enough traffic, you may have an easier time ranking for them, but you’ll have low traffic volumes.
2. Poor On-Page Optimization
Many internet marketers believe on-page SEO is dead, so they focus only on acquiring high-quality inbound links without making sure their pages are optimized for their main keywords.
They don’t use H1, H2 or H3 tags as well as optimize their images. Sometimes, such details can make or break your content so you should always optimize your pages before going ahead and proceeding to off-page SEO improvements.
Since many people use image search, you should always strive to take advantage of that. All your images should have relevant names, titles and alt tags related to the keyword you want to rank for. If you ignore such details, you’re mostly just leaving money on the table.
3. The Use Of Black Hat Methods
Automation is good, but you have to understand how to do it the right way. Some people use automation software to create thousands of user profiles on various discussion forums, ads to insert a link back to their website all in the hopes of ranking faster for their target keywords.
That’s just one example of a black hat technique that can kill a website from an SEO point of view. If you want to stay on the safe side, avoid using tools and shady practices. If you aren’t sure what’s allowed by search engines, you can always just read up on their guidelines.
You may also want to subscribe to Google’s blog as they publish lots of news and information that could help webmasters in their quest to better SEO.
4. The Wrong Choice Of Inbound Links
When searching for websites to get links from, many SEO beginners are tempted to target just about any site they can reach out to regardless of niche or content. This kind of approach can attract severe Google penalties.
Even when you get away with it, these websites are never going to obtain good SEO results just because such inbound links are from sites with extremely low authority. The age of beating quality through quantity in link building has been long gone.
Those SEO agencies who fail to understand this are doomed. If you want to maximize your chances of success, you need to select high authority websites in the same niche or industry as yours, or in a related one. Additionally, targeting only sites that have the same language as yours is highly recommended by Google.
SEO is one of the areas of activity in which being too good can kill your efforts. If you optimize your pages too much, you may trigger some automated penalties set up by Google. To play it safe, understand all the rules and best practices for search engine optimization and only break them every once in a while.
For instance, if you use the same anchor text for 99% of your inbound links, you’re going to land a penalty that could cost you your website and even your business.
These are the top five ways SEO is done wrong. As you can see, you can easily avoid these mistakes if you heed today’s best practices. You can also follow what reputable SEO experts are doing for their websites and you’re pretty much on the right track.
Doing everything by the book won’t guarantee you results, but it will undoubtedly increase your chances to get closer to your goals. Moreover, you should always stay on top of the news so that you can be among the first ones to adapt to various algorithms changes.
Doing that can give you a clear competitive edge that can push your web pages to the top of the search engine results in no time.