The Basics of Law Firm SEO

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Law practices that have not expanded their marketing to the internet are missing out on a lot of clients. The internet provides the most targeted forms of advertising due to the ability to actually interact with users as they perform activities which might relate to your industry. One of the most effective ways of doing so is with search engine optimization (SEO).

Law firm SEO is utilized to manipulate the search engine results to get the firm’s website to the top where it will be most visible. Good SEO always starts with keyword research. It is important to identify those keywords that a prospective user of your service is likely to type into the search engines. This is where creativity can be important as those relevant phrases which your competitors have not thought of will likely be the easiest to rank for.

After you have targeted the keywords, you need to organize them so that you can categorize them into relevant posts in your site. Ideally, you should construct several well-written pieces that incorporate as many of the keywords or variations of them as possible. The most important keywords on the page should be included in the title and subheadings on the page in addition to search engine meta tags. You might also be able to boost your ranking by including schema tags to help further classify your site. Finally, it is important to be sure you are using an efficient theme and caching plugin if using a WordPress site, as a slow site will absolutely destroy your rankings.

Once you have optimized your own site, you will need to promote your law firm’s page on other sites. This is one of the most crucial aspects of SEO since Google judges your site based on how other sites link to it. You do not want to go out there and send thousands of links to your web page. Quality is more important than quality. Try to submit guest posts to other authority websites within the legal field. You can even build your own private blog networks (PBNs) from expired domains to link back to your site. Just make sure you make all links look as natural as possible and take steps to cloak the fact that your practice owns the PBN.

Law firm SEO is a great way to promote your business that can really increase the number of new clients you snatch from your competitors. If you do not feel that you are competent to do it yourself, it is a good idea to hire an SEO firm to navigate you through the difficult changes that Google routinely makes to its algorithm. +


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