If you are into commercial real estate, you will want to be sure that you are competitive within your industry. The key to being competitive in the industry is by keeping up with the changes in the marketplace as it relates to marketing. One of the biggest shifts in the marketplace has been the emergence of the Internet and the changing consumer patterns. More and more people are looking towards the Internet to find the best deals, to find their next real estate investment, and to find properties that they would be interested in. This is exactly why it is so important to not only have a website in place but a website that ranks well in the search engines. In this article, we will go over some of the main reasons why it is important to invest in commercial real estate SEO.
Why You Need To Invest In Commercial Real Estate SEO:
1. First Page.
The truth is, if you are not on the first page of the search results for your own respective keywords and key phrases, you are going to miss out on a top of prospects. This is because a majority of searchers never look past the first page of Google’s search results. In fact, a recent study showed that the first result on each search generated an average of 33% of the clicks. The second result generated an average of 18% of the clicks, and it only went downhill from there. You are virtually working with no clicks on the second page from organic results. This means that it is critical to not only rank on the first page but to rank extremely well on it so you can position your website on the top. If someone is searching for new commercial real estate investments, you want to be sure that you are the first one that pops up.
2. More Traffic.
As noted previously, you are going to be able to generate a ton more traffic by ranking higher in the search engines. By investing in SEO, you should be able to rank higher and optimize your website to rank for more keywords and key phrases. This is ultimately going to lead to more overall traffic and better search engine results.
3. Lower Marketing Costs.
Because taking advantage of search engine marketing does not require any incremental fees, you are going to be able to really experience excellent returns on investment when you invest in SEO. Other than hiring SEO experts to do it for you, SEO does not require any further investment which can make it an extremely lucrative marketing strategy. It can actually increase your returns on investment substantially and a lot of companies and agencies actually rely on it 100% for their marketing needs. That is how powerful of an impact SEO can have on your business.
As you can see, there are a ton of different reasons as to why you would want to invest in SEO for your business. Be sure to hire professionals to implement effective SEO strategies and watch new traffic and leads pour in.