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June 7, 2017

SEO for Real Estate Agents

These dауѕ mоѕt buѕіnеѕѕеѕ understand that a wеbѕіtе іѕ a necessary tооl for thеіr business. Thе fіrѕt mistake thеу mаkе hоwеvеr, іѕ that following the іnіtіаl investment in getting thе wеbѕіtе ѕеt uр, thеу fаіl tо dо what is nесеѕѕаrу tо make іt a profitable addition tо thеіr marketing аrѕеnаl.

Yes, thеу аdd thе wеbѕіtе аddrеѕѕ (URL) tо thеіr business cards аnd letterheads аnd even іnсludе іt іn their соnvеntіоnаl mеdіа аdvеrtіѕіng in newspapers аnd mаgаzіnеѕ. But whаt the vаѕt mаjоrіtу thеn fаіl tо dо, is рrоmоtе іt thrоugh thе оnе mеdіum thаt іt was оrіgіnаllу dеѕіgnеd tо be оf uѕе іn – the іntеrnеt.

Aftеr spending what may аmоunt tо ѕеvеrаl thousand Euros оr dоllаrѕ thеу sit аnd thеу wait. And they wait some mоrе, wondering whу their investment іn new tесhnоlоgу іѕn’t producing any rеturnѕ. At thіѕ роіnt ѕоmе will ѕtаrt tо look into thе matter, many though wіll juѕt avoid thе іѕѕuе believing that аѕ іt іѕ not a соrе function оf thеіr buѕіnеѕ, іt has already tаkеn uр tоо muсh tіmе аnd еffоrt tо be worth pursueing аnd rеlоgаtе the subject tо аn еxреnѕіvе ‘muѕt hаvе’ expense thаt produced nо returns.

Onе fасt is true. A wеbѕіtе іѕ not a оnе оff еxреnѕе.

To рrоduсе a vіаblе return іt nееdѕ tо have tіmе аnd іnvеѕtmеnt соntіnuаllу allocated to іt. Lіkе a сhіld, іt muѕt be nurtured until maturity, аt whісh роіnt іt wіll bесоmе a рrоduсtіvе аddіtіоn tо thе business you nееd аn SEO strategy іn place tо help уоur wеbѕіtе gеt ѕееn!

If уоu’rе an agent, thе rеаl еѕtаtе company you work fоr рrоbаblу hаѕ a website рrоduсtіоn option whеrе thеу сuѕtоmіzе a wеbѕіtе fоr you. Thіѕ іѕ gооd іn some aspects, but nоt whеn іt соmеѕ down tо being unіԛuе аnd offering a unіԛuе perspective оn thе market. When реорlе аrе lооkіng for аn аgеnt, they mіght аlrеаdу have a соmраnу іn mіnd. If not, thеу will juѕt сlісk on thе first link іn Gооglе whеn thеу tуре in “rеаl еѕtаtе аgеnt santa mоnіса”. Your bеѕt bеt іѕ to сrеаtеd a ѕіmрlу blоggіng wеbѕіtе, uѕіng WоrdPrеѕѕ. It іѕ hіghlу сuѕtоmіzаblе аnd the ѕеаrсh еngіnеѕ lоvе thеm, bесаuѕе thеу аrе updated wіth tіmеlу соntеnt and thе wеbѕіtе structure іѕ ѕо that thеу саn be read vеrу еаѕіlу.

Nоw if I were a rеаl еѕtаtе аgеnt, I wоuld brеаk out whаt I wаntеd tо say into dіffеrеnt tорісѕ/саtеgоrіеѕ. I would wrіtе аbоut the соndо market, beach front рrореrtу, luxurу properties, араrtmеnt rеntаlѕ and араrtmеnt соmрlеxеѕ. The kеу is tо mix it up аnd give уоur personal tаkе оn rеаl estate. You wоuld bе ѕurрrіѕеd, but wіth a рrореr SEO ѕtrаtеgу іn рlасе, уоur роѕtѕ аnd аrtісlеѕ will ѕhооt tо thе tор оf Gооglе аnd rеаdеrѕ whо tуре in “Whеrе іѕ thе best place tо buу a соndо іn Sаntа Monica” will fіnd уоur аrtісlе tіtlе “Thе best place tо buу a соndо іn Sаntа Monica”. Yоu wіll most lіkеlу be оn thе fіrѕt page of Google AND уоur сrеdіbіlіtу will speak for itself! Pеорlе wіll rеаd your post аnd соntасt уоu if thеу like whаt thеу ѕее. Thіѕ іѕ kеу tо generating new leads wіth the hеlр оf some gооd rеаl еѕtаtе SEO.

By buіldіng уоur оwn ѕіtе, уоu hаvе mоrе соntrоl over whаt іѕ ѕhоwіng uр, hоw іt is ѕееn, аnd whаt соntеnt уоu wаnt to push оut to уоur rеаdеrѕ. Sеаrсh еngіnеѕ lіkе unique аnd tіmеlу соntеnt. Thіѕ рutѕ уоu іn thе drіvеr ѕеаt tо рuѕh оut content аѕ оftеn аѕ you wоuld lіkе. Fоr іt to be ѕееn іn thе ѕеаrсh engines іѕ another thing.

Thаt’ѕ whеrе search еngіnе орtіmіzаtіоn comes in. Mу fаmіlу has bееn іn thе Rеаl Estate industry fоr оvеr 15 уеаrѕ. I hаvе rеаlіzеd, it іѕ a vеrу competitive іnduѕtrу. If you hаvе thе right tасtісѕ uр уоur sleeves, you can jumр аhеаd of уоur соmреtіtіоn. Yоu juѕt nееd to knоw whеrе tо look.

June 6, 2017

If You Want to Make More Money in the Stock Market, You Should Sell Puts

stock market

One way to generate additional income for your business is by selling put options. While there are some risks, and it requires more active participation, you can make some good money if done right. A put option gives you the right to sell a specific number of shares, of a stock, at a set price by a specified date. You’re basically betting against a stock or the market. The seller receives a good rate for agreeing to buy the shares if the owner decides to execute the put. This is a good form of insurance against a declining stock price. If the put is secured by cash, it can be less risky than owning the stock. Continue reading to learn some of the benefits.

Hedge your positions

Some critics say that the draw-downs of selling puts can be significant in the event of a major market downturn. Yet, you can avoid any draw-downs by simply hedging each position or your full put-sale portfolio. Of course, there is always a risk in any type of trading. That is why you should consistently hedge your portfolio with contemporary portfolio protection techniques.

What is a naked put?

A naked put is what a put is called when the investor does not own the shares against which the put has been sold. The maximum risk is the strike price the investor has sold minus the premium made by selling the naked put. When you sell naked puts, you should think about whether you want to own the stock at the strike level. In addition, you can buy back the naked put to remove your obligation to purchase the shares of the stock.

Use a margin account

With a margin account, you are able to sell puts without needing extra funding in the account. As a result, you can stay completely invested in the stock market in order to receive long-term stock market gains. Then, if you sell any puts–this is essentially icing on the cake called your investment portfolio. Yet, if the put option is executed, you can purchase them on margin with borrowed money–this is called leverage.

A similar example would be using a credit card. If you don’t want to lose out on any long-term market gains, then you can use leverage to sell put options. If the volatility is high, you can receive higher premiums or a better income. If volatility is low, you can find sections of high volatility in the market.

Consider the odds

Why would anyone want to sell puts? Well, you might not want to purchase a stock at the current price or market levels. You should also make sure that you do not anticipate a major price correction in the stock. When a price correction occurs, this can be a good buying opportunity.

If you implement an effective put writing strategy, you can outperform the market over time. Plus, you can always hedge during draw-downs. Moreover, you can use statistical analysis such as probability and expected return to ensure a winning plan.

Trading has its ups and downs. Yet, a well-researched put strategy can put you ahead of the market.

 

Stop Moving at a Snail’s Pace: Four Tips for Streamlining Your Business

Modern companies move fast.

This rings true from expansion to hiring and beyond: we’re expected to create companies that not only operate on a shoestring budget but also keep up with the demands of modern customers.

Because of this, efficiency is so much more than just a buzzword for today’s businesses. In fact, it’s often the swiftest, most streamlined companies that are able to remain competitive and thrive within their respective industries.

Consider the following four tips to keep your company moving at breakneck speed without hitting any snags along the way. Once you learn how to streamline even the most tedious aspects of your business, you’ll be well on your way to getting more done.

Document Everything

This may seem like a backward tip at a glance, but think about it. If you keep careful documentation of just about every aspect of your business, it becomes exponentially easier to make decisions based on hard proof versus simply guessing.

Whether you’re tracking payments and sales or complaints from customers, having a wealth of information at your fingertips ultimately ensures your business’ organization. For example, documentation is crucial to saving time for any businesses subject to corporate investigations. When you keep up with your internal documentation, the answers to any potential questions or legal snags are all right in front of you.

Clearly Define Your Team’s Roles

Many companies make the mistake of trying to have their employees juggle a bunch of different roles for the sake of “efficiency.” Unfortunately, this often results in certain team members taking on tasks which are beyond their area of expertise.

On the flip side, having clearly defined roles for your team ensures that your employees are doing work which highlights their strengths. Additionally, roles create a sense of individual accountability among your team. If there’s someone who isn’t pulling their weight or is often making mistakes, it’s much easier to detect when you know where specific responsibilities lie.

Run a Tight Ship

When in doubt, it pays to keep your budget tight versus bleeding yourself dry.

Avoiding financial waste, especially regarding marketing, should be a top priority of any business. There’s plenty of marketing snake oil out there which might be tempting; however, taking a data-driven approach to running your company will let you know whether or not a new marketing channel deserves your attention.

By sticking to the previously noted principle of documenting everything, you can justify spending but only when the math is right.

Eliminate Needless Meetings

This tip may go against conventional wisdom for some business owners, but the fact remains that meetings are often notorious for wasting the time of your team. Consider how frequent meetings can interrupt your team’s focus and ultimately result in a decrease in productivity. That’s not to say you can never hold a meeting, but rather think about the value of check-in emails and face-to-face chats every now and then versus hour-long “mastermind sessions” that mean nothing for your bottom line.

Don’t let your business fall behind if you can help it. Instead, do everything in your power to operate the swiftest business possible, focusing on productivity first and foremost.

The Top Skill Every Small Business Needs In Order to Thrive

Phone rings and you already know not to answer, it would be the 3rd bill collector to “Demand” being paid this week. The small odd jobs you pull are barely keeping the lights on in the house that is now for sale because of the recent turn of events.

You take a moment and think back just a year ago, you had everything going for you, Family, Finances, Faith, and Future were all doing great and you felt on top the world. Economic downturn followed by innovation from your main competition made a shift to where you looked up and no longer had a job.

What followed seemed like an onslaught of bad luck.

Crazy how fast everything happens and how fast it can go downhill. There are however a few professions that really can stand the test of time.

There are really only 3 main qualities of all of them though. The person that always ends up on top.

  1. Entrepreneur but smart and learns from everything.
  2. Sales and Marketing savvy.
  3. Plans extremely well and executes better.

There is however one skill that oversteps the boundaries of all of the other 3.

Writing, is one of the best skills you can possess. Bringing a story to life off the page and into the mind of the person that is reading it is extremely powerful.

Copywriting is the next level though. Being able to sell something no matter your location is the ultimate skill for anyone that wants to have complete security in their future. It is the most powerful of all skills especially as we continue to advance in the way we deliver and distribute information.

Before the internet age there was a certain void where the distribution of the written word was a large gaping hole if your strategy was to solicit business with the written word. You would have to pay or get accepted to a publishing house. Self publishing was an option but that brought a hole other set of problems as well.

Since the dawn of the internet you are able to start writing faster with more options for distribution to masses faster than ever. There are a ton of free or inexpensive resources to write and distribute content into the front and center eyeballs of 1,000’s of people in a matter of moments.

This means that if you can learn the fine art of copywriting and audience “growth and retention” then you are able to advance your own agenda forever and always.

Let’s face it. Your agenda is to sell something and make money.

If you can serve more people and solve their problems at this same time then you are going to grow and grow until your income is no longer a concern.

Notice the distinct difference in thinking though. You build the audience and create the product to solve their problem that they voice. You listen. You find out what they are wanting and deliver that.

When you can sell with the written word then you are always a valuable commodity. There are freelance opportunities even though that isn’t our focus at the moment but is always an attractive offer.

If you are a planning entrepreneur that plans and understands the sales and marketing we explained concerning growing your audience then you don’t even have to do the copywriting yourself. You actually can hire copywriting and execute the strategy we are talking about.

Understanding the operational advantages that are available for being able to sell with the written word is the power.

It changes your focus. You start to understand the scalability that your business can have if you can find a “product” that can be scaled along with the sales you build.

Focus on the buyer, not on what you do or your product at all. You should only look at the buyer or audience’s point of view. How many websites have you seen that tell you what they do. Normally you are not there long. When they tell you what you get from doing business with them, then you stay and linger looking for credibility indicators that they can deliver on what they are talking about.

Focus on the buyer and use the already proven written words that have worked for over 100 years of information distribution. You can use the already proven basic copywriting techniques to grow a basic audience. Just focus on copywriting and gaining credibility by focusing on the buyer.

The skill that the headline is talking about is the ability to convert.

All of the skills put together start to form the perfect storm for a business or person to gain sales through the written word. There are only a few pieces missing.

You focus on the buyer through the entire process. You test and gain data on every single interaction your buyer has with your written word. You learn from the majorities reaction how to change.

The smallest moments of interaction can change so much.  The color of the background. Pop up or no pop up. Asking in the middle of great article. Changing the button color. Small things start to tell you a story.

Looking at the information that your buyer wants and learning how to craft that into your companies “website” as your identifying Content How statement. You build a fortress slowly that can never be torn down by anyone else as long as you keep creating. Your competitors never see it coming, you crush them.

 

 

Digital Marketing Services

This post brought to you by Content How will show you how to hit your business goals and profit goals for your business using our Digital Marketing Services.

Imagine if 100,000 people expected you to send them a marketing email every day. People who actually looked forward to reading what you sent them, and were excited at the chance to buy anything you have to sell… 

Because YOU are the one selling it to them. 

Because they look to YOU as their leader. Their mentor. Their guru. 

They know without a doubt that they can count on you to help them make their lives better. And as you deliver value into their lives, you watch as money your way, steadily increasing as your email list grows bigger and bigger. Because your marketing isn’t just about prospects, customers, or niches anymore… 

As Seth Godin would say, it’s all about your “Tribe.” It’s about your ability to grow it, connect with it, lead it where it wants to go, and profit from it. 

Sounds AWESOME, right? 

The only question is… 

What is the fastest, most effective way to build this ultra-responsive tribe of people who look to you as their leader? Easy. 

A complete Digital Marketing Services Solution from Content How.

You see, every day the Internet continues to overtake Radio, Newspaper, and Television as the most used, most flexible, and most profitable medium for connecting with the people who can truly benefit from your product or service. 

Your Tribe. 

The Internet Multipliers are Content How’s proven techniques for drastically multiplying the success, sales, efficiency & effectiveness of your business. 

After your consultation you will learn how to layer the Multipliers on top of one another so that you can perform and know: 

  • How to quickly and easily grow your business’s internet presence 
  • How to identify Your Tribe (the people who will benefit the MOST from, and PAY you the most for your product/service) 
  • How to use Email Marketing (aka List Building) to connect with your prospects on a deep, personal level (Direct Response Marketing at its finest!) 
  • How to leverage the business leads you already have to produce more sales 
  • How to exponentially increase your business’s ability to run without you (hello free time!) 

It’s time to step into your rightful place as Leader of a group of people who desperately need your guidance, your support, and (if you’re doing things right) your products and services. 

Scroll up and grab your consultation today!

Let’s face it… Your business needs to grow and find ways to hit goals and profits over the next 12 months. You have probably tried various advertising and sales methods. You have met with consultants, agencies, and hired new marketers in house.

Still, there is no clear path to success

You begin to ask yourself some pretty good questions. How can you make the largest return on investment and hit all your goals. What have you not done and what can you do on a short and limited budget?

If you just had a few million to drop in media buys and digital advertising? If you had that huge corporate account and budget it would be a lot easier, right? Most of us are not in that position…

Discover how to Grow Your Business and Attain Your Goals.

It takes 2 major things for you to hit your Goals.

First you have to know how to transform your digital presence. You need something very useful like prospects, engaged users, and most of all clients!

To do this you need a top to bottom digital sales funnel in place. You need a complete series that converts traffic into buyers.

These are the six stages of the Digital Sales Funnel:

  • Stage 1: Generate Demand
  • Stage 2: Capture Quality Leads
  • Stage 3: Nurture Leads
  • Stage 4: Convert Leads into Customers
  • Stage 5: Close, Deliver, & Satisfy
  • Stage 6: Referrals and Follow Up

But that alone doesn’t mean much unless there’s a clear purpose. To have a purpose, we need a strategy.

Learn to Develop a Strategy with 5-Steps:

  1. Where are you today?
  2. Finding Your Ideal Clients
  3. Mapping Out Your Plan
  4. Getting Your Hands Dirty
  5. Recap & Review

Did you notice that we haven’t said that you have to know how to actual perform the digital marketing strategies?

SEO, Email lists, and your Website are all a part of this and have to be managed, built, or maybe even created. Segmentation of your email list based on their intent in the buying process. Understanding your customer’s lifecycle and connecting everything together to bring a full throttle Digital Marketing Service into your business makes up the short list of what has to be done.

You don’t have to worry about that. It is not your job to know how to build a website, perform site audits, gain authority backlinks, create segments in your email campaign for buyer’s personas, or any of the other heavy lifting technical knowledge.

That is not what having Digital Marketing Services is all about.

You want to know that the techniques are going to create a profit and hit your businesses goals. You want to know what the “VALUE” is versus the investment. You want to make sure this makes absolute sense for your business. That’s exactly what we will figure out as we go through a consultation with you.

We will examine a digital sales funnel and a digital marketing strategy for your business.

What does it take to move us from today to our ideal future? The only way to get there is to know what that future ideal client is, where you are today, and what plan will help you in that journey. We need to analyze where you are at and what assets you already have that we can build off of.

Don’t worry if you are a little light on structure, website, or don’t have much to start with, ideas count!

Developing a strategy like this is exciting!

Whether you call it online marketing, internet marketing, or digital marketing, it all comes down to this: we want a method you can leverage to grow your business and reach your goals.

Digital marketing can be the way to grow your business and attain your goals.  Digital marketing can be powerful marketing. You just need a digital sales funnel and a strategy.

Leverage our proven Digital Marketing Services to grow your business and explode in the next 12 months with profit and growth. Let’s talk today! Grab a consultation and let’s plan for a huge future for your business.

Visit Content How today!

 

May 22, 2017

Business Survival Tips During Slow Seasons

slow season

Most businesses have slow seasons or times of the year that just aren’t as busy as others. One example is the retail industry. Summer is often a time when retail-based small businesses see a slow down because their customers are often on vacation or enjoying the outdoors and not necessarily thinking about shopping as much.

These slowdowns can have an enormous impact on business, and you can see that as you research seasonal stock trends, and discern just what an economic impact the time of year can have on a business.

So if you’re a small business, how can you survive your slow times?

Get Outdoors

As mentioned above, one of the reasons a lot of businesses and in particular retail businesses tend to slow down in the summer is because all their would-be customers are outside enjoying the warm weather. So why not take your business to them?

There are a couple of ways you can do this, including participating in local, seasonal events and festivals or hosting your own outdoor event.

You want to put yourself front and center in plain sight of customers and clients, which can mean getting outdoors as much as possible during warm weather months.

Be Prepared

If you’re a veteran in your industry, you may already recognize the importance of being prepared and understanding seasonal trends, but if you’re a new business, doing some research can go a long way. Go back years or even decades and look at general industry trends in your business.

This will help you better prepare for a potential seasonal slowdown, and then you’ll be more equipped to manage things like cash flow if it does occur.

Also important is to consider the potential for a slow season when you’re developing your yearly plan. As you’re setting up projections for revenue and your goals, think about what peaks and valleys might occur, and prepare for the worst when you’re doing that.

Be Transparent

A lot of businesses will suffer during downturns because they try to hide it from their vendors and their bank, as well as investors and other people they have money-based relationships with. Rather than trying to hide it and stay afloat, be open and honest about your situation.

Everyone around you will appreciate it, and you won’t lose them when times are a little tough. If you’re honest and upfront you may even be able to negotiate on some things with your vendors and suppliers.

Get Organized

If you’re prepared for your slow season, you can look at it as a very good time to get organized and be better prepared for when business picks back up again. Slow times are ideal for performing an audit of your business, and analyze what’s working and what isn’t.

You can make sure that you are operating in the most efficient and cost-effective way possible, and evaluate how your employees are doing. If your staff could benefit from additional training, this is a great time to do that as well.

Look at slow times as having their own unique value in terms of strengthening your business.

Slow times are tough, but preparation is key to surviving them and using them as an opportunity to thrive.

 

May 19, 2017

The Tips You Need to Start Your Own Consulting Business

Consultant

Starting a consulting business can come with a lot of advantages if you have expertise in a particular area, especially if your expertise is highly in demand. When you work as a consultant, you are an advisor to another person or a company, and the market for these services totals in the billions of dollars each year.

Technology has also expanded consulting because it’s easier to communicate and collaborate.

With all the advantages of being a consultant, it’s important to realize that it’s not for everyone, and it takes not only a sense of passion but also dedication and the ability to be a self-starter.

The following are some things to know if you’re considering a move to your own consulting business.

Know Your Insurance Needs

Many consultants are lax when it comes to things like insurance, but that can turn into a big legal problem. Speak with a professional to learn if you need certain insurance, such as personal indemnity insurance. Companies need to protect not only their business but their personal assets, so even if you’re a consulting firm of one, it’s important to make sure you’re protected.

In the U.S. indemnity insurance is often called errors and omissions insurance, and it is like malpractice insurance for consultants in the event a consultant or their employees do something that causes loss or damage to a client.

Create a Pricing Structure

As you’re starting a consulting business, you’ll need to develop standardized pricing structures as well as proposal templates. To do this, you’ll need to do some competitive analysis and look at what other consultants in your industry are charging, as well as how long certain elements of a project will take you.

When you’re a consultant and you have a set pricing structure, you won’t have to worry about going back and forth on pricing, because your rates are set, and that’s it.

Important to remember is that people put more value on things that cost more, so don’t ever undercharge. Of course, you have to be able to demonstrate your value, but if you can do that, you can price your services at a premium.

Set Up a Corporation

Even if you’re working entirely on your own as a consultant, it’s a good idea to set up a corporation for your business.

Otherwise, your personal assets can be at risk if something goes wrong. Plus, if you’re a corporation it will lend your newly formed business a sense of legitimacy that clients will like.

Be Prepared To Sell Yourself

If you’re thinking of being a consultant, along with having expertise in a niche where there’s a demand, you have to be prepared to sell yourself.

You’ll need to brand your business with that in mind and be prepared to attend every meeting with the idea that you are going to sell yourself first and foremost.

Finally, be ready not only for face-to-face interactions where it’s all about selling your value, but also be prepared for demanding clients and obstacles because it’s inevitable in consulting.

 

Three Seriously Effective Storytelling Ideas for Business Owners

Storytelling

At its core, businesses are all about storytelling.

Think about it. From Apple to Facebook and beyond, every brand starts with some sort of compelling story. Likewise, today’s consumers want to make personal connections with the brands that they frequent and support. In short, the brand with the best story can stand out among its competitors.

Brands today have so many options when it comes to telling their story. The rise of multimedia storytelling and blogging have opened new opportunities for businesses owners to build their following and make new connections with potential customers.

With all of this in mind, a huge question remains: what story are you going to tell?

Thankfully, you don’t need to be an expert author to tell your tale. For starters, consider the following three storytelling ideas that any entrepreneur can leverage to reach their followers on more personal level.

Rags to Riches

Everyone loves a good business fairytale, plain and simple. When you think about stories such as Steve Jobs’ journey from college dropout to business mastermind, it’s clear to see how audiences are inspired by an unlikely success story.

The classic formula for such a story is relatively straightforward.

  • Open with a low-point in your life’s: perhaps a breakdown in marriage, unpaid stack of bills or a nasty eviction from your apartment
  • Discuss the “turning point” or spark that managed to turn your luck around
  • End your story by essentially inspiring a sense of hope in your readers that they can follow a similar path

The rages to riches tale is a flawless way to connect to your followers. Even if you’ve never hit rock bottom, you can use this sort of story template to make yourself seem more relatable to your audience.

Your Biggest Mistake

Businesses are run by people, not robots. Likewise, people make plenty of mistakes and entrepreneurs are certainly no different.

By telling the story of a time you seriously screwed up, you uncover your vulnerable side and present a more human element to your business. While you don’t need to delve into any deep, dark secrets, some mistakes worth mentioning to your audience include…

  • A business opportunity that you let slip through your fingers
  • A time where something you said come back to bite you
  • An instance where your negligence or lack of detail lost you a customer

These stories don’t even necessarily have to be 100% factual: the ultimate goal here is to make yourself seem more personable and relatable.

The “Lightbulb Moment”

Arguably the easiest story for business owners to tell is the story of how they got involved with entrepreneurship in the first place.

This story might relate to your rags to riches tale, but is ideal for those who perhaps don’t have the most dramatic stories to tell. A good example of a lightbulb moment is Mark Zuckerberg’s inspiration for Facebook, which is an entrepreneurial origin story that isn’t rooted in a big downfall but rather a big idea.

Whether your “ah-ha” moment was a conversation with a friend or a need that you realized needed to be filled, describing your business’ lightbulb moment helps define your mission statement in the eyes of your audience. This also helps present your business as a protagonist versus someone trying to grab a quick buck.

Smart businesses understand how to tell their stories. Any of these templates are fair game for businesses owners looking to get closer to the readership.

How Brands Can Reach Millennial Men

Millennial Male

When businesses and marketers talk about the Millennial consumer, they may not differentiate, but by default, they’re usually talking about women. Women are thought of as the primary consumers in many cases, and the Millennial man can go overlooked, despite the fact that they’re a key demographic.

To be successful going forward, businesses need to learn how to connect with not only Millennial women but also men in the same age bracket. They’re frequently not just overlooked, but also misunderstood, but below are some tips that can help businesses better connect with this group.

They Want To Be Helped

Research shows that Millennial men across all specific age brackets tend to be drawn to content marketing that they see as being helpful. Useful information resonates, and most Millennial men won’t engage with content at all if it’s not helpful to them. A lot of this has to do with the fact that this is one of the most educated groups in history (along with Millennial women).

Hanz de Fuko is an innovative company offering men’s hair products, and they regularly feature content that serves as a relevant guide for their audience, such as articles on hair trends for men and how to achieve them. They do a great job of connecting with men in an area which is typically challenging: grooming products.

Be Funny

Being funny sounds like a simple business and marketing strategy, but it’s tough to get right. An example of a company who has mastered it is the Dollar Shave Club. The company started with a 2012 commercial video on YouTube which focused on mocking established brands, and the better value Dollar Shave Club could offer.

Just three months after the video’s debut it had nearly five million views, thanks to organic sharing on social media.

Simplicity

Simplicity is something Millennial men enjoy both in marketing and the products they choose. They don’t necessarily need fancy advertising, content or products to be happy. The tend to be thrifty and searching for concepts and marketing that are direct, and products that do what they need them to do.

One example of a company that stays true to its roots and keeps it simple, while remaining incredibly popular, is Old Spice. Old Spice is great at engaging its target demographic, and it’s become one of the most popular hygiene companies for men ever.

Somewhat along the lines of simplicity is the fact that Millennial men also like is convenience and efficiency. When marketing can point out the benefits of products and services regarding saving time and making things move along more efficiently, it scores points with many male audiences.

Innovation and Being First

As a final note, if you want to market to Millennial men, you need to understand areas where they’re different from women.

One of the significant ways is in the fact that men are more likely to want to try out the newest technology and innovations. The Millennial generation, in general, is considered to be early adopters, but men in particular. Male shoppers like to feel like they’re getting in on something revolutionary or being part of the beginning stages of something, so if you can incorporate this into your marketing, it can perform well.

Top 4 Online Business Marketing Strategies For 2017

Press Release

In the days before the internet, marketing your business essentially consisted of setting up flyers around town, securing local celebrity endorsements, and putting ads in the paper.

But those days are long gone. With the advent and extremely wide use of the internet, marketing your business online is no longer an option. It’s one hundred percent necessary if you want to see your business become the success you’ve always dreamed of it being.

Here are the top four online business marketing strategies for 2017:

1. Have A Good Web Design

What does it mean to have a good web design? It means that your business website and/or blog must be both very appealing and user friendly. When someone first visits your website, they will on average decide whether to leave or stay within a maximum of fifteen seconds. Therefore, your website must be easy to read, easy to navigate, and attention grabbing if you want your new visitors to stay longer than that.

Rather than design your website yourself (assuming you’re not a professional web designer), invest the money in having a pro create it for you. It’s also imperative that you have a mobile friendly version of your site created as well, as more people are surfing the internet on their phones rather than their laptops these days.

2. Have An Email Subscription

If you have email subscribers, you will be able to send those subscribers newsletters, updates, offer them special discounts, and even hold contests. Make your email subscription box a very prominent part of your website and include a call to action with a reward for signing up (such as a free product or eBook). You can also enhance the emails you send out to your subscribers by personalizing them with a service such as Nifty Images.

3. Leverage SEO In Your Favor

The best way to attract organic traffic (traffic that comes naturally) to your business website is to improve the visibility of your website on search engines, and this is most effectively accomplished by running a successful SEO (search engine optimization) campaign.

By running a strong SEO campaign and including popular keywords relevant to your niche in your content, there is a much greater chance that a potential customer will select you to worth with rather than a competitor.

4. Write Press Releases

Finally, by writing online press releases you will automatically be putting your brand in front of blogs, newspapers, and general media sources. This is ultimately one of the more overlooked but still highly effective ways of building general awareness about your business online.

Marketing Your Business Online

By running an efficient online marketing campaign for your business, you will be able to attract more customers and this will lead to greater sales of your products or services. While there are many ways to market your business online, the four tips you have learned about in this article will be the most effective ones you can use for your company.