At its core, businesses are all about storytelling.
Think about it. From Apple to Facebook and beyond, every brand starts with some sort of compelling story. Likewise, today’s consumers want to make personal connections with the brands that they frequent and support. In short, the brand with the best story can stand out among its competitors.
Brands today have so many options when it comes to telling their story. The rise of multimedia storytelling and blogging have opened new opportunities for businesses owners to build their following and make new connections with potential customers.
With all of this in mind, a huge question remains: what story are you going to tell?
Thankfully, you don’t need to be an expert author to tell your tale. For starters, consider the following three storytelling ideas that any entrepreneur can leverage to reach their followers on more personal level.
Rags to Riches
Everyone loves a good business fairytale, plain and simple. When you think about stories such as Steve Jobs’ journey from college dropout to business mastermind, it’s clear to see how audiences are inspired by an unlikely success story.
The classic formula for such a story is relatively straightforward.
- Open with a low-point in your life’s: perhaps a breakdown in marriage, unpaid stack of bills or a nasty eviction from your apartment
- Discuss the “turning point” or spark that managed to turn your luck around
- End your story by essentially inspiring a sense of hope in your readers that they can follow a similar path
The rages to riches tale is a flawless way to connect to your followers. Even if you’ve never hit rock bottom, you can use this sort of story template to make yourself seem more relatable to your audience.
Your Biggest Mistake
Businesses are run by people, not robots. Likewise, people make plenty of mistakes and entrepreneurs are certainly no different.
By telling the story of a time you seriously screwed up, you uncover your vulnerable side and present a more human element to your business. While you don’t need to delve into any deep, dark secrets, some mistakes worth mentioning to your audience include…
- A business opportunity that you let slip through your fingers
- A time where something you said come back to bite you
- An instance where your negligence or lack of detail lost you a customer
These stories don’t even necessarily have to be 100% factual: the ultimate goal here is to make yourself seem more personable and relatable.
The “Lightbulb Moment”
Arguably the easiest story for business owners to tell is the story of how they got involved with entrepreneurship in the first place.
This story might relate to your rags to riches tale, but is ideal for those who perhaps don’t have the most dramatic stories to tell. A good example of a lightbulb moment is Mark Zuckerberg’s inspiration for Facebook, which is an entrepreneurial origin story that isn’t rooted in a big downfall but rather a big idea.
Whether your “ah-ha” moment was a conversation with a friend or a need that you realized needed to be filled, describing your business’ lightbulb moment helps define your mission statement in the eyes of your audience. This also helps present your business as a protagonist versus someone trying to grab a quick buck.
Smart businesses understand how to tell their stories. Any of these templates are fair game for businesses owners looking to get closer to the readership.