Marketing ideas to make your BookStore Successful

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    Bookstores are referred to as treasures due the immensely powerful books they have which endow enormous knowledge to the people. Traditional bookstores are slowly going out of vague due to the emergence of e-books and also e-book readers such as kindle from Amazon. It is also to be noticed that pricing of an e-book far lesser that what the same book would have priced when sold in hardcover or paperback variation from traditional bookstores.

    If you own such a book store and want it to appeal to the readers then here are some of the brilliant marketing ideas that will surely bring in business- __________

    _Organize a book club

    Keep a book club joining sheet in your store for all those who purchase books. Such a sheet will be taken as a membership of the book club of your book store. The benefit of having such a book club is the shared community feeling that can be achieved when book club meetings are conducted once or twice in a month. Avid readers love to discuss about the latest they book they have read or about any literary piece that is in the news for some reasons.

    Such a book club will make sure that thee readers get a place where they can discuss about books with like mined people. It will be a huge benefit and bring in a lot of customers into your bookstore so that they can be part of the book club.

    _How about a cup of coffee?

    Plan to open up a coffee store right beside your book store or attached to it. It is said that caffeine makes a person thinks deeper and increases the concentration level of the brain. Being said, such a coffee shop will allow people a place to sit back and relax after they bought a book from your shelves. The sanity and calmness inside the coffee shop should be maintained so that people can read as long as they want. This kind of an ambience will pull many people to your bookstore for sure!

    _Online presence

    For businesses to be successful it is essential that they have a strong online presence and integrate their offline and online marketing campaigns together. For your book store, you can create a page on Facebook and use it to connect with the customers. You can set a profile picture of your book store and then use the page to display offers on books and announce any popular newly launched book’s availability in the store.

    It will help you create a better connect with the people and they will visit the store when they see any post that has offers or anything that piques their interest.

    _Website

    If you want the business to reach to a massive scale then investing on having a website is one of the best marketing ideas. Your book store will reach out to the entire target audience and anyone interested in knowing about the store can go on the internet and make a search. You can have a blog page which will have keyword targeted blogs that ill drive in more traffic to the website.

    SEO expert for the page can add huge benefit to the business as they know how to optimise the page and gain more attention from the prospective customers.

    _Bookmarks

    Design amazing and appealing bookmarks which you can give out to the customers who make a purchase from the store. Bookmarks are generally used by the people unless they completely get damaged and hence they are surely to remind them of your bookstore whenever they use it. It should have proper branding of the book store and its logo so that it serves the purpose it is meant to, i.e. marketing!

    _Bags

    You can have bags from your bookstore for the customers. It is often seen that such merchandise are used to the full extent by the customers as it saves their expenditure on buying a new bag for their work. You can take this advantage and properly brand the bag with your logo and book store name so that the bag becomes a promotional vehicle for you. People will see it on the streets and become eager to visit the book store to buy books and at the same time get such merchandise for free!

    _Book signing and events

    If you are planning to sell books from a particular author and there is frenzy for it already in the market, you can plan to have the author invited to the book store itself! You can plan a book signing event where the author shall autograph books for the fans. Additionally it can also be a book reading event for the fans and the delight will be multiplied for all the avid readers. It will add to the publicity and media exposure of your bookstore and also rake in a lot of people just for the author and the in-house event!

    _Book display

    Arrange the books in a way that make it look attractive. The most popular title should be displayed in a way that even people who are passing by can see it from the outside. It will allure in a lot of people and boost the sales. Also keep both contemporary as well as classics in the display so that people know that you have variety in the stock and can cater to any taste of the modern reader. Have a section where you will keep recommended books so that those who are not sure of what to buy, can check those titles out and pick any from them.

    With these marketing ideas, your bookstore business will surely take a leap and achieve the desired profits. Every business should be marketed in the best way because without profits it cannot sustain and embark themselves in the field. Always strive to get the most unique ideas at work so that the store stands out from others in the market. All the best for the success of the bookstore!  

    The post Marketing ideas to make your BookStore Successful appeared first on TheBrandBoy | Creative Blog with Huge Small Business Resources.

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