Interesting the customer in a brand is hard. Retaining that interest is even harder! We bring to you some great advices on how to enhance your brand’s website engagement for a long-long time!
An advertiser has to come constantly up with new ways to enhance the brand’s website engagement by providing appealing content.
Bringing Customers to the Site
No market, small or big, is without its competition. Getting a customer through organic Google search, an ad, or a referral link is the first step. The next is to engage his interest in the brand to get successful conversions.
Increasing website engagement is a daunting and a challenging task for a marketer. The target consumer has a variety of available choices and emerging on top of that is no easy job!
Steps to Drive Website Engagement
There are several ways a visitor can be made interested in the site’s content. To become the best content marketer, the advertiser needs to present content in such an engaging method that the consumer has no choice but to go for it.
Options to Interact Directly
If a website offers its audience a chance to communicate directly with someone knowledgeable about the brand, it generates trust in the product or service. Any query is immediately addressed accordingly.
The interaction could be through chat, call, or a scheduled appointed visit by the representative.
On a functional scale, Genbook and Schedulicity are good scheduling tools. This also helps capture customer information that can help in data analysis later on.
Adding Search Alternatives
It would be a good idea to add on a search tool that lets the customer search for what they are looking for.
The customer is not always happy to navigate an entire site to look for a particular product.
Google Custom Search and search widget by WordPress can help you out there.
Connecting through Visual Medium
Adding pictures or short interactive videos generate customer curiosity towards the brand.
Build in the trust by showing in-house customer reviews, interesting facts, useful tips, etc. on the website. It can be an engaging and a learning experience for the customer.
Viewbix is one such tool that can help in creating interactive videos for the website.
The advertiser should be aware that ultimately it is the content that matters when it comes to website engagement. Hence it should be smart and relatable.
A marketer selling multiple products should be aware of how to place the product information on the site. No one product should overshadow the other. The site should cater to all equally and effectively.
Also, add links that provide more interesting, relatable information regarding your brand. That’ll keep them on the website longer!