Even though Google has made a lot of changes to its algorithms over the past few years, namely Panda, Penguin, and Hummingbird, it is a fact that backlinks remain the key to attain higher ranks in the search engine. These updates have succeeded in killing low-quality spam sites and now the search results are much better for the average consumer.
If you do a search for SEO in your area, Google will return thousands of results but all the SEO companies are not the same. In fact, many search engine optimization companies tend to use prohibited techniques to get better rankings for their clients. But these rankings do not stick and the websites are usually back to their original positions within a few months.
In most of the cases, the domain is also penalized by the Google Spam team which means that it loses all the rankings. This is the reason that experts recommend hiring the services of an SEO firm that specializes in White Hat SEO link building. Here are some of the other advantages of White hat SEO link building.
These Links Stick
This is the biggest advantage of building links in white hat manner. Backlinks built this way tend to stick which means that your website is not going to lose rankings due to deleted backlinks after a few months. Experienced white hat link builders put in a lot of effort to get back links from established websites in the same niche using guest posts.
No Fear of Penalty
Even though the algorithms used by Google are extremely sophisticated, it has been seen that some black hat SEO techniques work for a short period of time. However, it is also true that these techniques work only for a short period of time and the website is penalized after some time.
But there is no such fear of penalty or de-indexing when it comes to white hat links as these links tend to be from authoritative sites with relevant content.
Difficult to Copy
One of the link building strategies that have always worked is to get the same backlinks as your competitors. However, this is extremely difficult with white hat link building as these links are difficult to copy.
Experienced Link builders spend a lot of hours in nurturing relationships with bloggers and writers on authority sites. These relationships are not easy to replicate and therefore, your competitors won’t be able to easily get the same backlinks.
Get Referral Traffic
White hat links also get a lot of referral traffic as these are not just meant for link building. For instance, if an article is posted on some of the big websites such as Huffington Post, Mashable or Tech Crunch, with a link to your website, your website is going to get thousands of clicks from that link. Also, you are going to get a lot of referral traffic from those links for a long time to come.
Overall, it is important to keep in mind that white hat SEO strategies take some time to work but deliver a lot of value over the long term. Your website keeps gaining authority with time as more and more high-quality websites link to your site.