3 Smart Ways to Incorporate Images Into Your Business’ Content Strategy

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Modern marketing for all businesses has entered the era of imagery; however, are you keeping up with your audience’s demand for visual content?

It doesn’t matter what you’re saying or selling: customers today making major buying decisions at a glance. Likewise, the most popular content on the web, from viral videos to amazing infographics, is rooted in imagery.

Hubspot’s must-know visual content statistics for 2017 represent a telling story for just how powerful much modern imagery matters. For starters, consider that…

  • Nearly three-quarters of social marketers regard visual content as more important than written content
  • Over half of all marketers prioritized visual content above all other types in 2016
  • Infographics and image-based content are shared and “liked” three times more than any other type of content via social media

The key takeaway here? You can’t ignore imagery as part of your business’ strategy anymore. Thankfully, there’s no shortage of options to integrate visual content into your marketing: all you need to do is understand the tools and actionable approaches to make it happen.

So, where do you start?

Smarter Social Images

If you’re promoting your latest blog post or product launch via social media, it’s crucial that you pair your post with some sort of picture. Beyond generic stock photos or boring product page thumbnails, consider using some savvy tools to create graphics online such as eye-popping image title cards.

These graphics can be created in a matter of minutes and represent a way to stand out in your social feed. Using your brand’s color scheme and typeface as a starting point, you can create a stronger brand identity via social media and become immediately recognizable to your followers. 

Better Imagery on Your Blog

You’ve probably seen tons of those “best hidden stock photo sites” listicle posts around the web lately, haven’t you? Unfortunately, those resources don’t stay secret for very long when those sites get shared around thousands of times over.

It’s clear that your content needs to contain some sort of imagery to break up walls of text and give your readers something to look at. But how can you do so without relying on stock photos? Naturally, you have options such as…

  • Sourced photos from other blogs and social media platforms such as Pinterest
  • Screenshots that you take yourself (think: graphs, statistics and other buzzworthy graphics that your audience would be interested in seeing)
  • Important quotes or statistics presented as a large image versus plain-text

Scoring with Selfies and Social Content

If you have any satisfied customers via social media or anyone that’s showing off your product or service, why not use those customers to your advantage? For example, if you’re a t-shirt brand and someone tags you on Instagram wearing your latest fit, feel free to ask permission to implement their generated content throughout your marketing campaigns. User-generated content is the highest form of marketing via social proof as you let your fans and followers know that you’re the real deal.

You can apply the same strategy to positive feedback and reviews via emails and review sites. Showing off this sort of content only boosts your reputation and makes you seem most trustworthy in the eyes of potential customers.

Incorporating imagery into marketing strategy should be a matter of “when” not “if.” Take advantage of the various strategies to produce and curate visual content to keep your audience’s eyes on you. Literally.


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