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Author Archives: willrobins

July 24, 2017

Websites That Sell For Good Money Quickly

If you want to buy websites that sell or build them, you have to know what works. There are many websites that are worth nothing, and some surprising things that can sell. Use the following guide to help you figure out what works and what to avoid.

The key to getting a website together that someone will buy is to get traffic. It doesn’t matter what the topic is, if you get people to visit in droves you’ll get a lot of money. For sites that even just get a few hundred people a day, there are buyers. You need to keep growing your traffic however you can and you also need to make sure you know how to keep track of it. Google Analytics is a good thing to have in place so you can show off the statistics and people will know they’re legit for the most part.

Doing what you can to have a quality site is a good idea too. When you are able to provide people with a good experience they are going to feel comfortable when buying from you. That, and they usually are going to visit over and over if you’re smart about it. Don’t just sell whatever you can without knowing whether or not it is of great quality. The worst thing for a website is for it to get associated with bad quality because that will follow it around and nobody will want to buy the site for much.

Get SEO into place on your website for even more traffic. You can produce content for your website that attracts visitors by making sure it’s well written and that it contains keywords that people are likely to search for. A lot of the time you will find that it’s hard to come up with content for your website regularly. That’s okay because you can hire people to help you with it. Give them instructions that contain information on the keywords you want to have used and tell them what person to write it in if you have needs for these things.

Buying a website can be helpful if you need one that you can build up and then sell later to other people. Find something that is in a niche you’d be happy with working with for a while or just one that you can get content for regularly. A niche that is always going to be popular can be a good idea to buy into, and there are also good obscure ones. Once you flip a few sites you’ll find what works in your case and what you can be comfortable with dealing with to make it worth more than you paid for it.

A good amount of people give up on websites before they take off because they think nothing is going to happen. You have to dedicate yourself to coming up with content for at least half a year because if you don’t have traffic by that time you probably will be better off making what you can from it by selling it then. You just don’t want to do so prematurely because someone may see its potential and will make tons off of what you sold them in a very short amount of time instead of you.

This information on websites that sell will get you the money you need. You can make a living this way or you can just get some pocket change. It’s always nice to do work and get it recognized by someone putting the money you worked for towards buying it.

July 21, 2017

Engagement Metrics

Improving user interaction leads to customer retention and ultimately growth. Engagement metrics measures the quality of customer engagement. Quantifiables are needed to pursue relevant customer actions to enhance user engagement causing the businesses to grow.

User Engagement

Customer interaction is possible only when the audience realizes the value in the brand.

Engagement metrics work to quantify the value a consumer is gaining from using the brand. It also measures the quality of customer interaction, its frequency, and cause.

Customer Interaction and Growth

The impact of customer engagement is felt on different levels of the business. The value of the customer increases with the duration of his relationship with the brand. Becoming the best content marketer depends on the quality and type of content being offered by the business.

The first step after gaining a customer is retaining him. The longer the business can maintain that loyalty, the more revenue is generated by that connection. This leads to the particular customer being associated with higher Lifetime Value and hence he could be considered for a higher customer retention cost.

A positive user interaction leads to income and recommendations.

Engagement Metrics

Each brand is unique to its business and has its own customer base. Therefore, one interaction measure can’t be used as a yardstick for another business.

Also, it is important that the organization understands its objectives before applying a metrics. The business should attempt a few before finding the one that complements their requirements a 100%.

Daily Active Customers (DAU), Weekly Active Consumers (WAU), and Monthly Active Audience (MAU)

DAU, WAU, and MAU segregate the customers that are active within the specific time period.

An active customer is defined as the one that is not passive in his interactions with the brand on the social media platform or the company’s website. He is willingly sharing content, or completing feedback form, etc., tasks designed to judge his participating status.

Also, comparing Daily Active Users against weekly or even Monthly Active Users lets the business judge the loyalty of an active customer. The frequency with which he interacted with the brand and stayed with it for how long!

The Stickiness Ratio

It is calculated by comparing DAU against MAU. A 50% ratio suggests that the customer is using the app or returning to the site for 15 days in a month.

Customer Retention

This engagement metrics calculates the aggregates of customers actually utilizing the app after 1, 7, or 30 days of downloading it. It is quantified as D1, D7, and D30.

It can be tabulated using tools such as Mixpanel, KISSmetrics cohorts analysis, and the Retention Curve.

July 19, 2017

Know About What Is Influencer Marketing

If you are a start-up or an old business, putting yourselves out there on the Internet is an essential marketing principle that you should follow. If you are new to the world of Internet marketing and are wondering what influencer marketing is, this article will help you get the basic understanding of the same.

What is influencer marketing?

The marketing strategy wherein you either inspire influential people or hire them to talk about your product on social media and other networking sites is known as influencer marketing. The people that you select for this job are known as influencers.

The idea behind this tactic is that you as an organization concentrate only on few individuals rather than the hundreds of thousands of people following them on social media. The influencers will then talk about your product, features, and benefits on their blogs and social media sites.

What is influencer marketing made of?

Influencer marketing is a combination of two types of marketing, content marketing being the first. In content marketing, you need to develop the content based on your product that will be shared with the audience.

This content needs to be catchy and engaging to grasp the attention of potential customers. You can get help from the best content marketers who will develop the right content as per your product or service you are offering.

The second type of marketing is social media marketing. In this strategy, social media is used as a tool for creating a buzz in the market for your product or service. This type of marketing is also known as social network marketing.

The social media marketing is fast becoming popular because of its ease and the potential to reach out to thousands of people in just a matter of few seconds.

Influencer marketing is the way to move forward

The reason why influencer marketing is so influential is that people tend to trust the influencers more than the company. A review by a technology expert will have more impact on the consumers than the video made by the company who has developed that particular device.

Now that you know what is influencer marketing and the benefits it has to offer, you should consider including it in your marketing campaign. Social media is a powerful tool to reach out to a huge audience around the world. Use its potential to get your product or service out there in the market for everyone to see.

Primary keyword: what is influencer marketing

LSI keywords: influencer marketing, content marketing, social media marketing, the best content marketers, social network marketing, why influencer marketing is so influential

July 14, 2017

Social Network Marketing: The New Age Marketing Strategy

How often do you find yourself spending time on social media every day? Liking posts, pictures, and browsing through advertisements. When this same social media is used to market a product or a service, the tactic used is known as social network marketing.

What is social network marketing?

The Internet has been around for quite some time now, and its power and capability is increasing day by day. Social media is another set of web tools that have made the world a smaller place.

You can reach out to a friend, thousands of miles away from you, in just a few seconds. Companies to market their products and services and build a brand name for them can apply this same strategy.

A small company situated on one end of the world can market its product to people all around the world, with a decent network connection.

Why is marketing through social media beneficial?

With the help of the best content marketers you could set up your advertisement or posts, up on any social media site. In the battle between social network marketing vs. traditional marketing, it is the former, which comes out on the top.

Social media is much more engaging. It helps you reach out to a much larger audience. Potential customers can see the products, read through the detailed features, like and comment on your posts.

Queries can be instantly answered, which in turn makes a happy customer. You can also post updates on your products and keep the customers in the loop about any latest developments.

When a notification indicating a friend likes a product pops up on a user’s screen, there are more chances of the user checking out the product. A single like can create a trail of clicks on to your page.

With the help of a good social media-marketing plan, you can not only attract new leads but also maintain the customer base you have formed.

Get your social network marketing strategy in place

Browse the Internet to find the best online marketers who could help you set up your plan. Alternatively, you can also find social media marketing tutorials online, which will help you, build a foundation for your product or service.

Choose your social media sites wisely. Target sites that attract the most traffic, to a guarantee a better visibility for your advertisement. With the social media marketing benefits, it is worth giving a shot to the new age marketing plan.

Primary keyword: social network marketing

LSI Keywords: social network marketing strategy, social media marketing benefits, social media marketing tutorials online, social media marketing plan, social network marketing vs. traditional marketing, the best content marketers.

Why Is Content Writing the Most Useful Marketing Service?

Advertising businesses, companies or products online require effective content marketing techniques. Content writing involves creating online content like blogs and articles. These can be used to promote a product and attract customers via imaginative and engaging content. So why is content writing the most effective way to reach a large number of customers? And what makes it different from the usual product descriptions, paid advertisements and regular information? Read on to find out.

Great Content Leads To The Eventual Greatness Of A Product

Consumers research a product or a brand on the web for answers and assurance before buying or investing. Helpful content writing is important than most people think.

Quality content that engages the consumer and promotes the brand is an important necessity. Blogs or articles that provide a reading experience that assures the consumer in a creative manner are preferred over direct propagandist advertisements.

Presence On The Web Means Presence In Mind

Content writing is a marketing tactic which is used in all the types of digital marketing platforms. It paves the way for the eventual success of a product through the consistent presence of advertising content on all digital platforms.

Some Of The Techniques That Ensure The Constant Presence On Web Include,

  •    Social media marketing which involves the presence of viable content on platforms like Facebook, Twitter, Pinterest, and Instagram.
  •    Creating the best inbound marketers like attractive websites and specialized blogs.
  •    Publishing consistent content in line with the SEO.

Great Content Increases The Awareness And Credibility Of The Brand

Engaging content that brings about the different perspectives to look forward to a brand increases the consumer’s interest. Such content shared on social media increase the brand’s outreach and the number of consumers.

Promotions of a product in personal blogs validate its user experience. Promotions made on social media with creative slogans, inventive campaigns and hashtagging spark instant interest among the masses.

Creative Content In All Its Forms Is A Great Marketing Technique

There is no necessity to follow the conventional way of writing. Creative promotions like imaginative tweets or innovative memes are the newest ways of advertising.

Marketing the products in this manner leads to massive shares on social media and increases popularity tenfold.

Cheapest Way Of Advertising

Content writing is one of the cheapest ways of advertising. Unleashing content on the web is easier than printing, TV commercials or endorsements. The Web also provides a larger base of an audience than any other media. It is also the most inexpensive.

It is the most inexpensive way of increasing the brand’s outreach and usually ensures fruitful returns. It works best for the common interest of buyers and sellers as most buyers like to research the products and compare their viability on the web.

And that’s why content writing is getting competitive by the day.

July 10, 2017

Effective Ways to Enhance Website Engagement

Interesting the customer in a brand is hard. Retaining that interest is even harder! We bring to you some great advices on how to enhance your brand’s website engagement for a long-long time!

An advertiser has to come constantly up with new ways to enhance the brand’s website engagement by providing appealing content.

Bringing Customers to the Site

No market, small or big, is without its competition. Getting a customer through organic Google search, an ad, or a referral link is the first step. The next is to engage his interest in the brand to get successful conversions.

Increasing website engagement is a daunting and a challenging task for a marketer. The target consumer has a variety of available choices and emerging on top of that is no easy job!

Steps to Drive Website Engagement

There are several ways a visitor can be made interested in the site’s content. To become the best content marketer, the advertiser needs to present content in such an engaging method that the consumer has no choice but to go for it.

Options to Interact Directly

If a website offers its audience a chance to communicate directly with someone knowledgeable about the brand, it generates trust in the product or service. Any query is immediately addressed accordingly.

The interaction could be through chat, call, or a scheduled appointed visit by the representative.

On a functional scale, Genbook and Schedulicity are good scheduling tools. This also helps capture customer information that can help in data analysis later on.

Adding Search Alternatives

It would be a good idea to add on a search tool that lets the customer search for what they are looking for.

The customer is not always happy to navigate an entire site to look for a particular product.

Google Custom Search and search widget by WordPress can help you out there.

Connecting through Visual Medium

Adding pictures or short interactive videos generate customer curiosity towards the brand.

Build in the trust by showing in-house customer reviews, interesting facts, useful tips, etc. on the website. It can be an engaging and a learning experience for the customer.

Viewbix is one such tool that can help in creating interactive videos for the website.

Content Management

The advertiser should be aware that ultimately it is the content that matters when it comes to website engagement. Hence it should be smart and relatable.

A marketer selling multiple products should be aware of how to place the product information on the site. No one product should overshadow the other. The site should cater to all equally and effectively.

Also, add links that provide more interesting, relatable information regarding your brand. That’ll keep them on the website longer!

Why Are Content Writers Essential For Your Business?

Content Creation is often a full-time commitment, requiring a regular stream of blogs and articles for the company. As a Content Writer, one brings reliability and credibility, generating an authoritative database of write-ups. A strong, reliable and compelling data is an integral part of a successful media marketing campaign.

Importance of Content Writing

If communication is the key to generating effective social media marketing, then Content Writers are the king. Content Writers provide a human touch to the products and services offered by companies.

This is one of the crucial elements of a successful promotion. How well you present your case decides how well the product offered is sold. Good quality content is, therefore, of vital importance to create a strong digital presence.

Content Writer – Pillar of Social Marketing Media

Visuals and write-ups are two significant aspects of the digital world. In the absence of face-to-face interactions, they are the sources of conveying your company’s message to prospective clienteles. Hiring the best content marketers is an integral part of this process, involved in producing:

  • Content of Relevance: Creating write-ups specific to the target audience based on the brief provided by the company.
  • Content that engages: Using a proportionate mix of visuals and words, they generate appealing matter resulting into higher content marketing.
  • Informative data: Content writing is an ideal approach to creating an informative website. Descriptive and insightful write-up are of vital importance in increasing the traffic flow to the website, increasing the client base and boosting revenues.
  • Creating an Impact: It is important to have a concise, simple and user-friendly content to bring in the customers and in retaining them. An effective write-up can convey the company’s message in an easy to understand tone.

Benefits of having a resourceful content creator on board


  • Generating Brand Awareness: A writer is familiar with generating quality write-ups around your brand and product. By publishing reliable and compelling content on regular basis, you create brand recognition within the users.
  • Creating a content stream: Hiring professional writers will help in producing appropriate content on regular basis. Also, they are committed to updating existing blogs and write-ups and expand according to the requirements of a scaling business.
  • Exploiting channels across the board: With an easily available databank of quality write-ups, you are free to explore as many media platforms as you wish. A writer can create an extensive write-up amounting to thousand of words or can keep it short and sweet for the twitter version.
  • High Conversion Rate: A writer can come up with contextually important keyword-centric content. This brings enhanced search engine rankings. On the other hand, they also make a compelling case of your product, leading to higher conversion rate.


If a quality product is the heart of your revenue stream, content writers are the soul, value-adding to higher profitability.

The Various Blogging Services

Blogging for commercial marketing purposes can be a boon. Low on cost and high on returns, know all about blogging services and its effective implementation!

Blogging is not a new but certainly a revived art. It is also one of the methods used quite effectively in social media marketing, especially by small business owners. Different sites are offering several different types of blogging services. It is a blogger’s prerogative choosing the one that suits his requirements the best!

Writing a Journal

Blogging services are offered by several sites for either free or a price. Its features are what decides its usability to a new user or one looking for a change. Blogging and content marketing strategies go hand-in-hand with a social media marketing tool.

Types of Web Logs

Several different types of blog hosting sites are available in the market. The best of the lot are as listed below:

  •    Weebly
  •    WordPress
  •    Squarespace
  •    Blogger
  •    TypePad
  •    Tumblr
  •    Quora
  •    Ghost
  •    Xanga
  •    LiveJournal

Weebly Blogging Services

Image result for Weebly

This site is not just a blogging tool it is also for creating websites. It offers different design features, templates, and themes for the same.

The post’s URL would contain the Weebly extension unless the writer owns a domain name.

Its design features include customized and plug-in widgets, text and HTML editor, and allows for audio, video, and image inserts. The subscription to the blog site is not compulsory.

Creating and editing the post is easy and it allows for a unique look of the write-up.

Its features include creating a personal profile, a preview of the post before publishing, several affiliations lessening the copyright issues, allowing for monitoring comments. It is accessible on smart devices and enabled with search options and log in by multiple users.

This lets the blogger share its views with everyone on the social platform and become the best content marketer.

The blogging service lets the writer customize his posts by letting him keep his blog public or private.

The blog can also be SEO linked and searched through Google, Bing, and other search engines. It can be linked to other social networking sites, and RSS feeds. The posts and comments can be tracked using different integrated mediums. Weebly also supports separately created domain name.

Weebly offers a live blogger care center, FAQs, and an advice blog as well, for a smooth and hassle-free blogging experience.

The top reasons to choose the blogging services by Weebly should be:

  •    Its various themes and customization options lets the bloggers each post look unique. The look of the blog is entirely up to the writer.
  •    It allows for the items to be dragged and dropped to create the post. This helps the writer in saving time going back and forth between sites copy pasting.
  •    Sharing the blog on social media with the targeted audience is easy.

All About Social Media Marketing

Social media is the new buzzword in the business circles. It is an effective inbound marketing tool that lets the consumer and the marketer interact directly. Several social media marketing articles have been published explaining the various platforms, their advantages, and how different types of businesses can adopt them to their benefit.

Social Networking in Business Features

With the rise in the importance of networking sites as marketing tools, innumerable social media marketing articles are being published daily.

They are written by industry experts and experienced marketers for the benefit of the uninitiated and ones trying to become the best inbound marketers.

Types of Networking Marketing Articles

There are different types of write-ups regarding the impact of networking forum on the business community, available on various platforms.

They provide information to the public about various aspects of this marketing tool. It could be in the form of a literary publication, a presentation to the industry, paper presented at a conference, a web article, a blog dedicated to the subject, published in relevant journals, reviews, etc.

Information Provided by the Social Marketing Reports

The articles published give out detailed reviews in all areas of the marketing strategy employed using social channels by different types of enterprises.

The articles could be about any of the following:

  • Types of social media platforms available for marketing
  • Measurable ROI using networking sites for advertising.
  • Impact of using social platform for promoting the brand.
  • Difference between traditional and web-based marketing.
  • How small businesses can employ the marketing techniques to be more effective.
  • How to build brand awareness using a social forum.

Literary Publications

A few examples of feature articles regarding advertising using social media are cited below.

Donna L Hoffman and Marek Fodor published an article in the year 2010.  They article debated on the topic whether it was wise to measure the Return on Investment of your social media marketing plan.

Trusov, Michael, Bucklin, E.Randolph, and Pauwels, Koen published another article discussing the outcome of the word of mouth marketing versus conventional marketing. This was published in the Journals of marketing in September 2009.

In 2009, Business Horizon published DJ Faulds and WG Mangold’s ‘Social media: the new hybrid element of the promotion mix’.

More Write-ups

Other examples of the types of social media marketing articles are written in detail on the following topics:

  • What is digital media marketing?
  • Benefits of networking platform marketing.
  • Digital forum marketing for business.
  • How to use social platform for promoting on a budget, etc.
June 30, 2017

The Seven Secrets of Online Marketing

Many marketers happen to be shifting their own marketing finances to the web in the last few years. Internet marketing allows you to focus on specific viewers and easily monitor your return on investment, otherwise known as ROI. In contrast to traditional marketing techniques, the results of online marketing campaigns are nearly immediate. This lets you better assess what aspects of your marketing campaign are producing outcomes and which aren’t. When buying on the internet media, you’ve got to be willing to focus your advertising dollars on marketing techniques that produce a good return.

To achieve success at online marketing, you must understand the fundamental secrets of online marketing. These secrets and techniques will allow you to definitely achieve success through the process of finding the right target audience, communicating your message correctly, and guiding consumers on the path to making a purchase. These secrets and techniques include the following:

One. Website Directory Listings. Before beginning any advertising campaign, make sure that the website you’re promoting continues to be listed in the most popular directories, for example, DMOZ, Yahoo!, as well as Google. Even when you’re using an advertising page from the root listing of your website, be sure that the main site is outlined. This helps to ensure that prospects would always find your marketing web pages after you’ve released your marketing campaign.

Two. Traffic Generation. In order to gain a return in your investment, you have to generate visitors for your advertising pages. There are a variety of ways to do this online. Probably the most popular ones consist of Google AdSense, Overture, as well as Looksmart. Other techniques include affiliate marketing programs and specific website marketing methods. Research additional websites which have the audience you’re searching for and work out favorable advertisement rates for your online marketing campaign.

Three. Advertising Pages. Don’t guide prospective customers to a duplicate website. Should you choose to do so, potential buyers might not understand what to do. The simpler you make the buying process for potential customers, the better result you will get. Whenever you create an advertising campaign online, give a specific web page for guiding purchasers to your product or service. You may also use a billboard that displays your offer. Make your buying process straightforward, and more customers will certainly buy from you.

Four. Testimonials. Client testimonials may as well be the most powerful method to sell your products or services. When customers hear good things from anyone who has purchased, as well as used your products or services, they obtain a certain degree of trust in whatever you are offering. Solicit recommendations after every purchase, and utilize them to further persuade potential purchasers.

Five. Create a Persuasive Offer. Make sure to offer something which no one else has ever offered. In case your offer is much like your competitors or perhaps is not as fascinating, consumers won’t have any reason to find out more, much less buy anything. Of course, supplying something free of charge is often a fantastic way to entice prospective customers. Maybe you can give a 3-day free trial or perhaps a free assessment. Be creative, attempt something new, as well as measure your prospects’ reaction.

Six. Create trust. Before anybody buy your stuff, your website or company must be seen as trustworthy. This means that customers can purchase your stuff and not be worried about the safety of their credit card, personal information, or other information being traded. A good way of developing trust would be to purchase, as well as display security and dependability icons (e.g., VeriSign, BBB, and Trust-e.

Seven. Provide Assurance. Nothing can make a consumer more comfortable with a purchase than getting an assurance. Perhaps you can provide a 100% satisfaction or a money-back guarantee. A guarantee is a superb way to relieve the risk of buying. If your competition is offering an assurance, you want your own to be an equivalent or much better.

Internet marketing is definitely an incredibly effective medium with regard to segmenting your potential customers and providing targeted marketing. Online, it is simple to measure your ROI and improve your advertising campaign over time to get even better results.

If you’re a local business, you can benefit from online marketing as well. Search for local sites to list your company or support. You can also supplement local advertising with product advertising pages on your website. Online marketing is more than simply placing advertisements online—it’s the art of using the Web to speak the value of your product or service to your customers.

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