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March 14, 2017

The Five Business Moves That Make You Look Like a Bigger Player in Your Niche

The Five Business Moves That Make You Look Like a Bigger Player in Your Niche

In the business world, appearances are still everything.

This rings especially true when it comes to Internet marketing and ecommerce where competition is fierce and entrepreneurs will do just about anything to one-up each other.

The trick to standing out as a business owner today is making yourself look larger than life. Thankfully, this can be done without higher-up connections or a bloated budget.

Despite popular belief, making your business look larger than life is much easier than it seems.

Sometimes it’s the seemingly smallest touches that help boost your business’ appearance and authority amongst the competition. If you feel like a small fish in a massive pond, consider some of the following actionable steps you can take to remind your leads and prospects that you’re the real deal versus a flash in the pan.

Start By Incorporating

While incorporation may seem like a non-issue for online businesses, the title of “LLC” or “Inc” provides your company with a certain sense of flair. Likewise, incorporation is a simple and straightforward process that shows your prospects that you’re more than just an amateur running a side gig.

Given that incorporation is almost always beneficial to businesses from a tax perspective, there’s no reason why you shouldn’t wear your corporate status as a badge of honor.

The Hidden Benefits of Paid Ads

While few new business owners desire to spend money to make money, there’s no denying the power of effective advertising in the digital era. If you have the budget to saturate your target audience and get your name out there with a killer social ad campaign, it may be worth it to scoring some name recognition in the long-run.

However, that doesn’t mean spending money blindly. Instead, the key to running effective ads is a combination of the following:

  • Making sure that you’re only advertising where your audience is (think: Facebook, for example) to keep your budget low and ensure that you’re only targeting likely leads
  • Running test ads before you scale, which keeps money in your pocket; likewise, this helps you understand what ad messages are working and which aren’t
  • Take the time to write a proper ad and not just some spammy banner that’ll gain no traction

Become an Affiliate

Whether you sell physical products or digital education to your audience, having someone else sell on your behalf is a surefire way to gain some exposure. Likewise, you can become an affiliate for others related to your niche who may be able to give you a boost and grow your name recognition among your desired audience.

Build Up Your Blog

Content creation is a proven goldmine of potential traffic and leads; however, a hidden benefit of consistent blogging is building authority.

From answering questions that burn up your audience to showing off your level of expertise, blogging puts your personality and knowledge on a pedestal. If you don’t want to commit to a full-blown blog on-site, consider free platforms such as Medium which have a professional vibe and massive reach.

Seek Out Endorsements

If you have previously satisfied clients or customers, why not use their positive feedback to your advantage?

Social proof is a powerful marketing tool that requires little more than your time to leverage. By asking for and curating positive feedback from your base, you can show what you’re worth a business owner versus trying to tell everyone about it. If you already provide high-quality service, asking for reviews, testimonials and positive feedback to place on-site should be a top priority.

Becoming a “bigger” business in your space is oftentimes less about cash and more about how you present yourself. Take the time to make yourself look like a million bucks and your base will likely respond accordingly.


February 22, 2017

Know The Difference Between Marketing And Advertising

What is the difference between marketing and advertising? Social Media advertising is great, and Buy them at Social Proof. Marketing and Advertising…

Isn’t it just different terms that mean the same thing? For any start-up business with the focus on releasing a new product into the market, it’s important to understand the difference between the two. Yes, they are related, but each has a different process. In fact, one complements the other.

The Marketing Process

Marketing speaks directly to preparation. In other words, it’s all about getting the product ready for consumers. What is the label going to look like? What design will be used for the packaging? These are the questions that need to be asked during the marketing stage, but it doesn’t stop there.

In order for any marketing campaign to be successful certain information about the consumer needs to be considered. Whatever the product is going to look like has to appeal to the target market. This part also ties into marketing, because information has to be gathered, either through surveys, small scale testing, or whatever tactics necessary.

For example, if the target market is middle and high class individuals, then the brand has to cater to them. The design and logo have to accommodate the expensive product. In many cases people will buy something simply because it has the right label. If the target market is rebellious teenagers, then something with edge will work better.

Another thing to remember is a short but effective slogan that will stick in the memories of the consumer. It also has to be catchy and unique. These are the elements of marketing and they should be in place before advertising starts.

The Advertising Process

When the product is ready to hit the market the advertising campaign can begin. In other words, the product is in-store and available to consumers. Now it needs to be introduced to the rest of the country in a compelling way.

There are several ways advertising can be done, but for the most part businesses work with a strict budget. If the budget allows for prime-time television and big commercial radios then by all means, make the most of both. Unfortunately smaller businesses have to compete on a lower level, which means the power of the internet comes into play.

However, it’s all about catering to the target market. Instead of trying to convince everyone, just focus on where the target market can be located. Social media can be very effective in these cases and sometimes one viral post is all that’s needed.

Even though advertising sounds simpler than marketing, it is far from it. For example, internet users have all become accustomed to banner blindness. When they browse they automatically avoid the flashing pictures and only focus on what they are looking for. This is just one of the challenges advertising professionals face.

Some Final Thoughts

To put it plainly, marketing is the process of packaging, research and distribution. Advertising is making people aware the product exists and convincing them to buy it. At face value it sounds easy enough, but actually getting people excited about a product only comes with good strategy.