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Susan Melony

Author Archives: Susan Melony

July 20, 2017

Top Penny Stock Trading Strategies For New Traders

Stock Trader

Many people are drawn to the idea of trading penny stocks because of the ‘high risk, high reward’ concept that comes with them. Even though penny stocks are incredibly volatile and it’s possible to lose a lot of money with them, there’s also no denying that it’s possible to receive a massive return on your investment as well.

This Timothy Sykes review, for example, tells of how Mr. Sykes easily manages to make over one hundred thousand dollars a day through penny stock day trading.

Nonetheless, you can’t just rush into penny stock trading without having any clue of what to do. That’s just a recipe for disaster.

Here are the top penny stock trading strategies for new traders:

Keep Emotions Out The Door

The most important piece of advice that can be given to you in regards to trading any kind of stock is to always keep your emotions out the door. By forging an emotional connection to a company of a particular stock, it’s easy to become blinded from seeing which stocks are actually worth trading. Buy and sell stocks based on logic and the circumstances of the market, not on your emotions.

Only Buy Stock From Reputable Companies

A lot of fraud happens on the penny stock market and this discourages many people from investing their money in penny stocks. However, you can avert fraud by only buying stock from reputable companies with a good history and potential, and the best way to find these companies is to only trade penny stocks from companies that are accepted on the major stock exchanges.

Find Out Which Companies Have The Best Potential

Only going to companies featured on the major stock exchanges is only the first step towards deciding which specific companies to invest in. You how have to find out which companies have the best potential for a breakout. Pay close attention to which companies professional investors are keeping their eye on

Buy Low, Sell High

This is an obvious piece of advice when it comes to trading penny stocks, but it’s still worth repeating. Making money with trading stocks means buying the stocks when they are low (and as much of them as you can), and then selling them when they are high.

The key here is being able to make decisions quickly. You may see a stock drop in price but you don’t buy it because you may think it will drop further, only for it to shoot up in price mere hours later. The same could go when you see a stock increase in price, and you wait again only for it to drop in price.

Make decisive decisions quickly and be prepared to cut your losses if a stock appears to be plummeting in value.

Trading Strategies For Beginners

Overall these are the top beginner penny stock trading tips for you to follow. There is certainly a learning curve to trading penny stocks, so as a final word of advice, start small and learn how to day trade effectively before you begin to increase the amount of money you invest.

Looking to Make Your Marketing More Interactive? 4 Effective Strategies to Consider

interactive marketing

Ever feel like you’re simply posting content into a void that nobody’s actually reading or watching?

Feels like a waste of time, right?

Given the amount of effort that businesses put into content creation, our content strategies should be based on a positive ROI rather than a shot in the dark. That’s why encouraging and measuring engagement on any given piece of content is so important.

Regardless of what your business is saying or selling, your content strategy should be centered around the concept of your audience taking action.

However, many marketers unfortunately make the mistake of talking at their customers rather than talking with them. This is surprising given the countless opportunities afforded by businesses to get on the same level as their base.

If you feel like your content has grown cold or you’re simply not getting the engagement you’ve hoped for, consider the following six strategies to make your posts pop.

Embrace the Video Revolution

Video marketing is experiencing a massive boom at the moment. If you’ve solely relied on text-based content marketing, it’s high time that you figure out how you can embrace the rise of digital video.

For example, you could do any combination of the following…

  • Convert your old blog posts into YouTube videos, which is especially helpful if you’re covering a how-to or educational topic
  • Use live video via Facebook or YouTube to reach your audience in real-time
  • Catch the eyes of your audience with creative animated whiteboard videos to set yourself apart from traditional vloggers

Incorporate More Imagery

Simply put, there’s a good chance that your readers are sleeping on your blogs because they’re flat out bored with your formatting and presentation. Sprinkling imagery throughout your content every couple hundred of words is broken to decrease bounce rate and make your content more scroll-friendly for mobile readers. Screenshots, infographics and embedded YouTube videos are all fair game as long as they’re relevant.

Ask More Questions

Remember that content should represent a conversation, none a one-way street. Perhaps the way to ensure that your content resonates with readers and viewers is by quite literally asking what they want to see and read. For example, you can ask questions through…

  • Social posts and Q&A sessions via Twitter or Facebook Live
  • Calls-to-action which request responses via blog comments
  • Your email lists, picking the brains of your subscribers

Obviously it’s crucial that you answer these questions to signal yourself as a resource and to show your readers or viewers that you’re listening. Keeping up with social mentions and comments is crucial: try to be timely and respond to such feedback as quickly as possible.

Asking questions of your audience doesn’t have to be rocket science. Think of such questions as a sort of call-to-action that encourages some sort of response to your content, even if it’s something short and sweet.

Always Give Your Audience Something to Click

Speaking of CTAs, always make sure that you’re giving your audience an opportunity to so something in exchange for their time and attention. Whether it’s a sign-up for a lead magnet or checking out a video, never leave your readers and viewers hanging or wondering what to do next.

The most compelling content creators out there today are the ones that regularly converse with their audience. If you want to squeeze more out of your current content strategy, make interacting with your base a top priority.

3 Online Marketing Tips Every Business Owner Needs to Know

marketing meeting

Running a business is hard work.

Lots of people dream of starting a business and being their own boss, but they don’t realize the busy, never-ending world that they are about to step into.

Marketing is often the most important skill needed by new business owners and many don’t have a clue what they’re doing. Luckily, the internet offers a wide variety of tools when it comes to attracting prospects and turning them into customers.

If you’re new to online marketing or are looking for a refresher on what is important in this ever-increasing digital world, then this article is for you.

Below are 3 online marketing tips every business owner should know.

1. Don’t Skimp on Your Website

The bread and butter of any online business is a website. Simply put, your business can’t market itself online if it doesn’t have a workable site.

As a business owner, it’s also extremely important to the credibility of your business that you have a site that looks professional.

There are lots of ways to build a professional-looking website these days. Squarespace and WordPress offer a wide variety of themes to make your business site stand out.

For the less technically-savvy, it’s almost never a bad bet to just have your website professionally designed. It’s going to have a strong ROI in the long term, and it saves you quite a bit of pain and frustration trying to do it yourself.

2. Keep It Simple

Online marketing can be pretty daunting for those who are unfamiliar. Heck, it can be overwhelming for people in-the-know, too.

That’s why it is extremely important to apply the K.I.S.S. method to everything you do online. Keep it simple, stupid.

There are many different marketing channels for you to potentially operate in, but, more often than not, it is best to stick to just one or two at a time. If those channels perform well, keep doing more of that. If they don’t, then change things up and move on to a couple of others.

What you don’t want to do is spread your marketing message across 8 or 9 different channels at one time. This makes it incredibly difficult to stay on top of what is working and what isn’t. Plus, it usually ends up burning through more money than you would like.

Also, don’t forget to keep your website design simple, too. For example, take a look at this rental site for apartments in Toronto. It’s easy to navigate, everything you need to know is right there, and there aren’t hundreds of ads or pop-ups to deal with.

Simple is always better.

3. When in Doubt, Go with SEO

With a fully functional website and knowing that just a few marketing channels is the best strategy, you probably want to start with SEO.

SEO stands for Search Engine Optimization, and for many businesses, is the most important marketing channel to operate in.

Many people turn to Google when searching for products or services. If your site is one of the first few that show up, this greatly increases your chances of landing a new customer.

There are lots of ways to improve the SEO of your website, but a few tried and true methods include well-placed keywords into page titles and articles, creating high quality content, and optimizing your website’s load times.

Time to Get After It

Effectively marketing your business online takes time and effort. Fortunately, there is no better time than now to get started. The tips you have learned in this article should help as you begin your online marketing ventures.

 

Managing Work Anxiety Through Exercise

Yes, it was good theater to watch the man of steel, Superman, overcome obstacles and save the day. But even he had head-on encounters with anxiety when he tried to conceal his identity. So, what makes us think that we are super humans who can handle anxiety from work without a little help?

Anxiety that springs up suddenly is known as a panic attack, and may create feelings of fear, shortness of breath and irregular heartbeats. If you are frequently worried and restless for weeks on end, it can drain you emotionally and physically. Obviously, this isn’t ideal in a workplace scenario.

Deadlines are approaching. Client relationships need nurturing. The company revenue stream is slipping and that’s demanding your time and attention. And there’s also a pressing need to acquire and retain top talent. Outside forces like stock market fluctuations, politics, and worrying about retirement are enough to keep millions of people awake at night. Sometimes these are temporary but occasionally, they may feel like heavy chains around your ankles that you can shake.

How Exercise Reduces Anxiety

Regular physical activity can help prevent and even improve many health problems, which include high blood pressure, diabetes and arthritis. Research studies reveal that there are significant psychological and physical benefits of exercising. These are linked to mood enhancement and relieving anxiety. If you have a high-stress job, exercise is a must.

Talk to your health care provider or mental health professional for guidance when you begin an exercise program. This is especially true if you are currently taking medication for anxiety. Ask how your routine can enhance your wellness and treatment plan.

Physical benefits

  • Brain chemicals, known as endorphins, are released. These are the ‘feel-good’ chemicals that can ease depression.
  • Regulation of immune system chemicals
  • Increases body temperature, providing calming effects

Psychological and emotional benefits

  • Frees the mind from worrying. Exercising can break that negative cycle of thoughts that fuel anxiety and depression
  • Inspires social interaction. Once those calming chemicals flow freely, the desire to mingle is elevated. Connecting with friends, family and colleagues is good daily medicine.
  • Increases confidence. Setting and meeting new challenges, especially exercise goals, give self-confidence a boost.

How to get started

First, realize that beginning a new exercise routine of any kind – and sticking with it – can be challenging. Consider these four steps before you start:

  • Set realistic goals – You may feel ambitious but if you set a goal to walk one hour every day of the week, and you don’t succeed, you may want to stop. Set small goals and increase them as you progress.
  • Change your perspective – Try to view it as something you want to do, not as dreaded task. See it as you do other parts of your treatment program; it is one of the tools that can help you get better.
  • Recognize your barriers – If you don’t have the desire to exercise, consider working out with a friend or colleague.
  • Prepare for setbacks – Each step you make is progress. Give yourself credit for each one of your efforts. If you miss one day, or shorten your routine on another day, simply determine to keep trying.
July 1, 2017

3 Tips to Make Your First Business Partnership Successful

business partnership

Every year, a vast number of small businesses are created with hopes of succeeding. Unfortunately, quite a few don’t make it but many others will.

The success of a new business depends on many different variables – personality of the owner(s), motivation, drive, street smarts, and more. One thing that undoubtedly can help any business on the rise is an effective partnership.

If chosen wisely, a business partnership can be a huge win-win for both parties. Each can help the other with client referrals and services that one may not be able to offer.

Forming a partnership, however, isn’t always the easiest task. It can be scary to reach out to another business owner and ask for help. Below are 3 tips to make your first business partnership a successful one.

1. Look for Complementary Businesses in Your Market

If you own a day spa with massage therapy and other relaxation treatments, a good business partner for you could likely be a physical therapist.

Partnerships often work out the best when they’re between two businesses within the same market that offer complementary services. When someone goes into treatment for physical therapy, it makes sense for them to recommend a good massage therapist as well.

Start trying to find other businesses in your market to form a partnership with. Do some research ahead of time to see who they are currently partnered with and if they might be a good fit for you too.

2. Use Partnerships to Fill a Need for Your Business

Another good way to look for partnerships is to try and fill a need for your own business.

Let’s say you run an online business selling products using Shopify. You likely use several different pieces of software to manage your website, your marketing, and sell your products.

It might be a smart bet to partner with a company that offers a secure password manager service. You would get the benefit of using their tools to easily manage all of your online accounts, and they would likely benefit from additional customers or exposure being sent their way.

Win-win for both parties involved.

3. How to Properly Reach Out

Without a doubt, reaching out to potential business partners is always scary. What if they say no? Well, too bad! Not everyone is going to say yes. Better to move on and find someone willing to work with you.

To make your chances of a “yes” easier, first check out their website to see if there is a preferred contact method for them. If there is, fill out the contact box and simply wait to hear back.

If there isn’t something that straight-forward, you may have to get a little creative. Do some Googling and try to find an email address or perhaps a LinkedIn account. Make an introduction and mention you are interested in forming a partnership and here is how you think it could help them.

Focus on talking about the value you can provide them first, and they will likely feel much more inclined to reply.

Conclusion

Before going 100% in on any business partnership, you should always try to see if the other person is willing to go for a trial run first. That way, in the event something doesn’t work out, nobody is legally tied to the other and you can simply part ways.

Other than that, follow the advice above and hopefully you will be on your way to a successful business with bountiful partnerships.

 

June 30, 2017

Business Strategies to Try This Year

business strategies

When it comes to running your own business, you must be open to testing out and trying new strategies. The marketplace will continue to evolve and so should you. What appealed to customers a decade ago is no longer the case today. To illustrate, there was a time when flip phones were all the rage. Well, try marketing a flip phone today when everyone is used to a touch screen. One of the best ways to increase your level of success is by implementing growth strategies. You must be flexible and willing to change along with your customers.

Work out

I know what you’re thinking–“work out? what type of business strategy is that?” Well, it’s a very good one. Some of the most successful people in the world make time for exercise every day. Why? Because you have constant demands on your time. You must be available and energetic for people all day long. This would be extremely difficult to do without consistent exercise and a healthy diet.

If you just consume junk food all day long and don’t even bother to take a walk, you will end up sick more often than not. What will your clients and customers think when you’re unavailable due to a preventative illness? When you work out, you improve your metabolism, muscle mass and posture. When you look good, you feel good. You can attract people just with your positive body image. And, that can go a long way when it comes to marketing your business.

Try live streaming

Live video is all the rage today. You can go live anywhere from Snapchat to Instagram and Facebook. Going live is a way to improve connections with your customers and prospects. Show them things that they would find relevant and useful such as informational tutorials or a behind-the-scenes look of your office. With live streaming, you can get real-time audience feedback and interaction.

Plus, users will consider you more genuine and authentic. In fact, building a strong social media presence is one key to success. According to an article on Outdoorsy, Wyatt Billingsley was able to build a thriving RV rental busy just by having a bright presence on Facebook. Something like that is priceless.

Improve your brand’s visuals

Many people are obsessed with Instagram and Snapchat. There are so many gorgeous visuals on both sites. For your brand, try to come up with a fantastic design for your niche that will help you stand out. Then, you want your visuals to stand out on platforms like Instagram and Facebook. It’s critical to take visual branding as seriously as you do marketing. Think of visuals that can say a thousand things with very little text. Consumers are attracted to spectacular designs.

Influencer marketing

You can utilize influencers to help with marketing your products and services. Influencer posts have the benefit of appearing more authentic than advertisements. Plus, influencers have tons of loyal fans. This way, you can instantly increase your consumer base.

If your business prospects are slowing down, it’s time for a revival with some new strategies. The advantage is many of the above tips can be implemented quickly.

How to Encourage Innovation in Your Small Business

small business

Innovation has always been important in the business world, but we’re really at a time where success is about a race toward the newest products and ideas. With technology, it’s possible for even the smallest of businesses to be competitive with much larger organizations, though, and that’s something that’s relatively new.

When small businesses fully embrace the idea of innovation, it puts them on par with their significantly bigger competitors.

The following are realistic ways that even small, traditional businesses with limited resources can embrace innovation and leverage it.

Work with Professionals

There are organizations like SIT, which stands for Systematic Inventive Thinking, which can come in and work with your business leaders and your employees to develop the culture and organizational shifts required to lead the way in terms of innovation.

This may require a little investment in the beginning but ultimately tends to be pretty successful for businesses that go this route because they can put in place tried and true principles and approaches that facilitate innovation.

Use Your Size To Your Advantage

While it might seem like big organizations have all the advantages when it comes to innovation, this can be the opposite. Yes, they might have more financial resources, but there are also more channels and bureaucracy that ideas have to flow through before anything can happen.

It can take months for a single idea to receive approval, whereas small businesses have agility and flexibility that they should use to their advantage by being fast and making rapid but informed decisions.

Create an Innovation Team

If you have a small business of just a few people, this tip isn’t relevant to you, but for larger small business and mid-sized organizations, sometimes it can be advantageous to create a team dedicated to experimentation and innovation.

They can feel free to look at new ways of doing things in an environment that make it safe to fail. The rest of the business can continue with what they know is working to keep cash flow moving along smoothly and avoid having the entire business go down because of an idea that didn’t work.

This doesn’t mean that everyone isn’t involved in innovation, because collaboration often leads to the best ideas, however.

Integrate New Ideas With Employee Performance

A lot of employees don’t feel a lot of motivation when it comes to introducing new ideas. In fact, they might feel as if their ideas aren’t appreciated or listened to. If you’re a small business that wants to be more innovative, you have to counteract this. It needs to go beyond simply telling your employees you appreciate new ideas.

Instead, you should try to incorporate the introduction of new ideas as part of their performance reviews. Recognize and reward thinking outside of the norms, and show employees that a culture of innovation isn’t just something you talk about—it’s something you want to see in action in your small business.  

3 Smart Ways to Incorporate Images Into Your Business’ Content Strategy

artistic image

Modern marketing for all businesses has entered the era of imagery; however, are you keeping up with your audience’s demand for visual content?

It doesn’t matter what you’re saying or selling: customers today making major buying decisions at a glance. Likewise, the most popular content on the web, from viral videos to amazing infographics, is rooted in imagery.

Hubspot’s must-know visual content statistics for 2017 represent a telling story for just how powerful much modern imagery matters. For starters, consider that…

  • Nearly three-quarters of social marketers regard visual content as more important than written content
  • Over half of all marketers prioritized visual content above all other types in 2016
  • Infographics and image-based content are shared and “liked” three times more than any other type of content via social media

The key takeaway here? You can’t ignore imagery as part of your business’ strategy anymore. Thankfully, there’s no shortage of options to integrate visual content into your marketing: all you need to do is understand the tools and actionable approaches to make it happen.

So, where do you start?

Smarter Social Images

If you’re promoting your latest blog post or product launch via social media, it’s crucial that you pair your post with some sort of picture. Beyond generic stock photos or boring product page thumbnails, consider using some savvy tools to create graphics online such as eye-popping image title cards.

These graphics can be created in a matter of minutes and represent a way to stand out in your social feed. Using your brand’s color scheme and typeface as a starting point, you can create a stronger brand identity via social media and become immediately recognizable to your followers. 

Better Imagery on Your Blog

You’ve probably seen tons of those “best hidden stock photo sites” listicle posts around the web lately, haven’t you? Unfortunately, those resources don’t stay secret for very long when those sites get shared around thousands of times over.

It’s clear that your content needs to contain some sort of imagery to break up walls of text and give your readers something to look at. But how can you do so without relying on stock photos? Naturally, you have options such as…

  • Sourced photos from other blogs and social media platforms such as Pinterest
  • Screenshots that you take yourself (think: graphs, statistics and other buzzworthy graphics that your audience would be interested in seeing)
  • Important quotes or statistics presented as a large image versus plain-text

Scoring with Selfies and Social Content

If you have any satisfied customers via social media or anyone that’s showing off your product or service, why not use those customers to your advantage? For example, if you’re a t-shirt brand and someone tags you on Instagram wearing your latest fit, feel free to ask permission to implement their generated content throughout your marketing campaigns. User-generated content is the highest form of marketing via social proof as you let your fans and followers know that you’re the real deal.

You can apply the same strategy to positive feedback and reviews via emails and review sites. Showing off this sort of content only boosts your reputation and makes you seem most trustworthy in the eyes of potential customers.

Incorporating imagery into marketing strategy should be a matter of “when” not “if.” Take advantage of the various strategies to produce and curate visual content to keep your audience’s eyes on you. Literally.

June 6, 2017

If You Want to Make More Money in the Stock Market, You Should Sell Puts

stock market

One way to generate additional income for your business is by selling put options. While there are some risks, and it requires more active participation, you can make some good money if done right. A put option gives you the right to sell a specific number of shares, of a stock, at a set price by a specified date. You’re basically betting against a stock or the market. The seller receives a good rate for agreeing to buy the shares if the owner decides to execute the put. This is a good form of insurance against a declining stock price. If the put is secured by cash, it can be less risky than owning the stock. Continue reading to learn some of the benefits.

Hedge your positions

Some critics say that the draw-downs of selling puts can be significant in the event of a major market downturn. Yet, you can avoid any draw-downs by simply hedging each position or your full put-sale portfolio. Of course, there is always a risk in any type of trading. That is why you should consistently hedge your portfolio with contemporary portfolio protection techniques.

What is a naked put?

A naked put is what a put is called when the investor does not own the shares against which the put has been sold. The maximum risk is the strike price the investor has sold minus the premium made by selling the naked put. When you sell naked puts, you should think about whether you want to own the stock at the strike level. In addition, you can buy back the naked put to remove your obligation to purchase the shares of the stock.

Use a margin account

With a margin account, you are able to sell puts without needing extra funding in the account. As a result, you can stay completely invested in the stock market in order to receive long-term stock market gains. Then, if you sell any puts–this is essentially icing on the cake called your investment portfolio. Yet, if the put option is executed, you can purchase them on margin with borrowed money–this is called leverage.

A similar example would be using a credit card. If you don’t want to lose out on any long-term market gains, then you can use leverage to sell put options. If the volatility is high, you can receive higher premiums or a better income. If volatility is low, you can find sections of high volatility in the market.

Consider the odds

Why would anyone want to sell puts? Well, you might not want to purchase a stock at the current price or market levels. You should also make sure that you do not anticipate a major price correction in the stock. When a price correction occurs, this can be a good buying opportunity.

If you implement an effective put writing strategy, you can outperform the market over time. Plus, you can always hedge during draw-downs. Moreover, you can use statistical analysis such as probability and expected return to ensure a winning plan.

Trading has its ups and downs. Yet, a well-researched put strategy can put you ahead of the market.

 

Stop Moving at a Snail’s Pace: Four Tips for Streamlining Your Business

Modern companies move fast.

This rings true from expansion to hiring and beyond: we’re expected to create companies that not only operate on a shoestring budget but also keep up with the demands of modern customers.

Because of this, efficiency is so much more than just a buzzword for today’s businesses. In fact, it’s often the swiftest, most streamlined companies that are able to remain competitive and thrive within their respective industries.

Consider the following four tips to keep your company moving at breakneck speed without hitting any snags along the way. Once you learn how to streamline even the most tedious aspects of your business, you’ll be well on your way to getting more done.

Document Everything

This may seem like a backward tip at a glance, but think about it. If you keep careful documentation of just about every aspect of your business, it becomes exponentially easier to make decisions based on hard proof versus simply guessing.

Whether you’re tracking payments and sales or complaints from customers, having a wealth of information at your fingertips ultimately ensures your business’ organization. For example, documentation is crucial to saving time for any businesses subject to corporate investigations. When you keep up with your internal documentation, the answers to any potential questions or legal snags are all right in front of you.

Clearly Define Your Team’s Roles

Many companies make the mistake of trying to have their employees juggle a bunch of different roles for the sake of “efficiency.” Unfortunately, this often results in certain team members taking on tasks which are beyond their area of expertise.

On the flip side, having clearly defined roles for your team ensures that your employees are doing work which highlights their strengths. Additionally, roles create a sense of individual accountability among your team. If there’s someone who isn’t pulling their weight or is often making mistakes, it’s much easier to detect when you know where specific responsibilities lie.

Run a Tight Ship

When in doubt, it pays to keep your budget tight versus bleeding yourself dry.

Avoiding financial waste, especially regarding marketing, should be a top priority of any business. There’s plenty of marketing snake oil out there which might be tempting; however, taking a data-driven approach to running your company will let you know whether or not a new marketing channel deserves your attention.

By sticking to the previously noted principle of documenting everything, you can justify spending but only when the math is right.

Eliminate Needless Meetings

This tip may go against conventional wisdom for some business owners, but the fact remains that meetings are often notorious for wasting the time of your team. Consider how frequent meetings can interrupt your team’s focus and ultimately result in a decrease in productivity. That’s not to say you can never hold a meeting, but rather think about the value of check-in emails and face-to-face chats every now and then versus hour-long “mastermind sessions” that mean nothing for your bottom line.

Don’t let your business fall behind if you can help it. Instead, do everything in your power to operate the swiftest business possible, focusing on productivity first and foremost.

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