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Susan Melony

Author Archives: Susan Melony

April 20, 2017

Top 5 Tips For Asking For A Pay Raise

pay raise

While it can certainly feel intimidating or awkward to ask for a raise, if you feel that you are not getting paid what your work is worth, then the time has come to ask your boss for one.

How to negotiate your salary properly in general is something that you should definitely learn how to do, because surprisingly few other people know how to and the result is they miss out on numerous opportunities for a potential pay increase. The same doesn’t have to happen to you, so here are the top five tips for asking for a raise:

1. Conduct Plenty Of Research

The only way to know how much your job is worth is to research it. Therefore, you will want to research averages on how much people are being paid in your line of work both in your state and nationally. You need to prove to your boss that you want more than just more money. You need to prove to them that they are underpaying you relative to what other people in your same profession and experience level are earning.

2. List Out Your Accomplishments

Your argument that you need a pay raise will always be more compelling if you have a complete list of accomplishments that showcases just how valuable you are to the company or business you work at. You will also need to write down or explain to your boss how each of those accomplishments benefited the company as well.

3. Pick The Right Time To Ask For The Raise

Be patient and ask for the raise at the right time. Not only do you want to wait for when you are fully prepared, but you also want to wait for when things are looking good for the company too. Asking for a raise when the company has recently had a large drop in sales or has had to lay off a large number of employees are two examples of times when you should definitely not ask for a pay increase.

4. Don’t Complain

One trap that you definitely don’t want to fall into when it comes to asking for a raise is coming across as complaining rather than requesting. There are certain things that you will not want to say to your boss, such as “Bill got a raise last week, so I want one too” or “I’ve worked for this company for five years and I don’t have a raise yet.”

5. Be Ready For Your Boss To Say No

Don’t go to your boss expecting them to automatically agree with you and give you exactly the raise you want. If they decline your request, politely ask them their reasons why or what you can do to earn an increase in salary. A more likely outcome is that your boss may agree to a raise, but not quite to the same figure that you are requesting,

Asking For A Pay Raise

One last thing to keep in mind is that the tips you have learned in this article won’t just come in handy for asking for a pay raise at your current job, they will also prove their worth to you for first negotiating your salary with a new job as well.

April 17, 2017

Tips to Create a Client-Friendly Home Office Space

home office

If clients are critical to your business, it’s also essential they feel comfortable not just with you, but in the space you invite them to for meetings and conversations. Whether you work in a traditional office space, or you work from your home office, it’s important that you design and cultivate a client-friendly space where they feel at ease and ready to get to work.

If your clients are uncomfortable, particularly when they come to your home office, they might not stay a client for long. Home offices can be difficult to get right in terms of clients, but the following are some tips that can help you design an appropriate space.

Make Sure There Are Parking Options

First and foremost when you’re having clients come to your home for a meeting, it’s important that they know not just how to get there, but how and where to park. This might not be a problem if you live in a single-family home with a driveway, but if you live in a place where there is shared parking or something like a public garage, you need to let your clients know the best options for parking.

You want to make it easy for your clients without being intrusive or bothersome to your neighbors, so plan ahead.

Maintain Your Home’s Exterior

You don’t want clients to pull up to a house that looks all but abandoned. That’s not going to seem very promising for your client.

Make sure that you pay attention to your home’s curb appeal and exterior appearance because first impressions are important. Your home’s exterior should be clean, tidy and well-maintained. Try to keep toys and other items out-of-sight and stored neatly away.

Eliminate Distractions

If your clients were to visit a conventional office space, that space would be almost entirely dedicated to working. When they come to a home office, it should feel the same way.

Minimize distractions by making sure you have quiet time when you schedule meetings. Don’t have TVs or music playing, and have high-quality window coverings such as plantation shutters that you can use to make sure nothing going on outside the windows is a distraction.

Choose the Right Furniture Layout

If you have clients come to your home for a meeting and they feel like there’s nowhere for them to sit, it’s a problem. Create a traditional office layout like you would see in any workplace. You can have your desk or workspace and also add a seating area that encourages face-to-face interaction and conversations.

Keep the Personal Out

As a final note, if you want to make sure client meetings stay on track and you appear professional when working from home, try to keep the personal items out of your workspace. You want there to be as much separation between your home and office as possible, so try to ensure that if you take client meetings in your home office that the space is clear, clutter-free and devoid of too many personal elements.


April 17, 2017

Top 5 Ways To Market Your New Mobile App


You’ve come up with a great idea for a new mobile app, built it, had it thoroughly tested, and it’s just been officially released to the App Store. Now there’s just one more step you need to complete to make your efforts a success: marketing your app.

You can build the best app in the world, but if you fail to market it effectively, how are people going to even know it exists? Here are the top five ways you can market your new mobile app on the internet:

1. Optimize Your App For The Store

First and foremost, you need to make sure that your app is fully optimized on the App Store so users will be able to locate it. You only have one hundred characters to sell your app to a potential user with your description, so you better be using popular keywords and use compelling language to convince the person to actually download your app.

2. Utilize Social Media

The core of any successful app marketing campaign likes in social media sites like Facebook, Twitter, and Pinterest. Find groups where you can promote free apps or that are interested in the general niche of your app, and then pitch your app directly to them.

Take note that you can also use social media to not only market your app, but yourself, your brand, your website, and any other app-related products that you sell as well.

3. Promote Your App On Reviewing Websites

There are a great host of reviewing websites online that you can pitch your app too. This is a superb strategy to reach out to people you already know will be interested in your app while also potentially gaining the endorsements of popular bloggers and tech figures.

You can increase your chances of making a successful pitch by communicating how your app will provide value to the target audience of that blog and what makes it stand out from the other apps in its same niche.

4. Build Your Own Blog or Website

A blog or website is an excellent way to spread awareness about your app and yourself. Ideally you should already have a blog that’s getting traffic, but if you don’t, start one right away. Upload promotional videos and post high quality content on a regular basis while also running an effective SEO campaign to draw visitors in. Speaking of promotional videos…

5. Make A Promotional Video

A brief thirty second to one minute promotional video is a highly effective way to launch a marketing campaign for virtually any product. Upload your promotional video to YouTube, your blog, your social media pages, and ask other popular app/tech bloggers if they would be willing to post it on their blogs as well.

Marketing Your Mobile App

While marketing your new mobile app may not be as fun as building it, it’s still necessary if you want your app to be a success and receive more downloads. The five tips you have learned in this article will be absolutely instrumental to your marketing efforts.

The Five Business Moves That Make You Look Like a Bigger Player in Your Niche

chess king

In the business world, appearances are still everything.

This rings especially true when it comes to Internet marketing and ecommerce where competition is fierce and entrepreneurs will do just about anything to one-up each other.

The trick to standing out as a business owner today is making yourself look larger than life. Thankfully, this can be done without higher-up connections or a bloated budget.

Despite popular belief, making your business look larger than life is much easier than it seems.

Sometimes it’s the seemingly smallest touches that help boost your business’ appearance and authority amongst the competition. If you feel like a small fish in a massive pond, consider some of the following actionable steps you can take to remind your leads and prospects that you’re the real deal versus a flash in the pan.

Start By Incorporating

While incorporation may seem like a non-issue for online businesses, the title of “LLC” or “Inc” provides your company with a certain sense of flair. Likewise, incorporation is a simple and straightforward process that shows your prospects that you’re more than just an amateur running a side gig.

Given that incorporation is almost always beneficial to businesses from a tax perspective, there’s no reason why you shouldn’t wear your corporate status as a badge of honor.

The Hidden Benefits of Paid Ads

While few new business owners desire to spend money to make money, there’s no denying the power of effective advertising in the digital era. If you have the budget to saturate your target audience and get your name out there with a killer social ad campaign, it may be worth it to scoring some name recognition in the long-run.

However, that doesn’t mean spending money blindly. Instead, the key to running effective ads is a combination of the following:

  • Making sure that you’re only advertising where your audience is (think: Facebook, for example) to keep your budget low and ensure that you’re only targeting likely leads
  • Running test ads before you scale, which keeps money in your pocket; likewise, this helps you understand what ad messages are working and which aren’t
  • Take the time to write a proper ad and not just some spammy banner that’ll gain no traction

Become an Affiliate

Whether you sell physical products or digital education to your audience, having someone else sell on your behalf is a surefire way to gain some exposure. Likewise, you can become an affiliate for others related to your niche who may be able to give you a boost and grow your name recognition among your desired audience.

Build Up Your Blog

Content creation is a proven goldmine of potential traffic and leads; however, a hidden benefit of consistent blogging is building authority.

From answering questions that burn up your audience to showing off your level of expertise, blogging puts your personality and knowledge on a pedestal. If you don’t want to commit to a full-blown blog on-site, consider free platforms such as Medium which have a professional vibe and massive reach.

Seek Out Endorsements

If you have previously satisfied clients or customers, why not use their positive feedback to your advantage?

Social proof is a powerful marketing tool that requires little more than your time to leverage. By asking for and curating positive feedback from your base, you can show what you’re worth a business owner versus trying to tell everyone about it. If you already provide high-quality service, asking for reviews, testimonials and positive feedback to place on-site should be a top priority.

Becoming a “bigger” business in your space is oftentimes less about cash and more about how you present yourself. Take the time to make yourself look like a million bucks and your base will likely respond accordingly.