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April 17, 2017

Top 5 Ways To Market Your New Mobile App

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You’ve come up with a great idea for a new mobile app, built it, had it thoroughly tested, and it’s just been officially released to the App Store. Now there’s just one more step you need to complete to make your efforts a success: marketing your app.

You can build the best app in the world, but if you fail to market it effectively, how are people going to even know it exists? Here are the top five ways you can market your new mobile app on the internet:

1. Optimize Your App For The Store

First and foremost, you need to make sure that your app is fully optimized on the App Store so users will be able to locate it. You only have one hundred characters to sell your app to a potential user with your description, so you better be using popular keywords and use compelling language to convince the person to actually download your app.

2. Utilize Social Media

The core of any successful app marketing campaign likes in social media sites like Facebook, Twitter, and Pinterest. Find groups where you can promote free apps or that are interested in the general niche of your app, and then pitch your app directly to them.

Take note that you can also use social media to not only market your app, but yourself, your brand, your website, and any other app-related products that you sell as well.

3. Promote Your App On Reviewing Websites

There are a great host of reviewing websites online that you can pitch your app too. This is a superb strategy to reach out to people you already know will be interested in your app while also potentially gaining the endorsements of popular bloggers and tech figures.

You can increase your chances of making a successful pitch by communicating how your app will provide value to the target audience of that blog and what makes it stand out from the other apps in its same niche.

4. Build Your Own Blog or Website

A blog or website is an excellent way to spread awareness about your app and yourself. Ideally you should already have a blog that’s getting traffic, but if you don’t, start one right away. Upload promotional videos and post high quality content on a regular basis while also running an effective SEO campaign to draw visitors in. Speaking of promotional videos…

5. Make A Promotional Video

A brief thirty second to one minute promotional video is a highly effective way to launch a marketing campaign for virtually any product. Upload your promotional video to YouTube, your blog, your social media pages, and ask other popular app/tech bloggers if they would be willing to post it on their blogs as well.

Marketing Your Mobile App

While marketing your new mobile app may not be as fun as building it, it’s still necessary if you want your app to be a success and receive more downloads. The five tips you have learned in this article will be absolutely instrumental to your marketing efforts.

Susan Melony

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